Comments on: Why Your Agency Better Warm Up to Social Media Marketing

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By: Phil Butler

Phil Butler — Thu, 11 Oct 2012 11:57:54 +0000

@Heather. Yes, slightly more complex than that metal sign on the front lawn. Hey, but not really. You just count how many brochures go missing, wait til the house sells, an pray the buyer has used you and tells you they saw the sign. How much do agents spend on signs? Just kidding.

Always,

Phil

By: Heather

Heather — Thu, 11 Oct 2012 11:31:01 +0000

Interesting article. I find the issue of measuring ROI for social media the most intriguing. Since sales are so difficult we can assume that almost nobody buys directly from a status update.

If they did, ROI would be incredibly easy to track. You’d just add a tracking code and then track the conversion. Of course with real estate sales this seems nearly impossible! How many people will hit the ‘buy now’ button on a house that’s been Tweeted?

Social media marketing is more ‘relationship marketing’ over a long period of time, I think.

Heather