Most real estate customers are now online. A 2018 report by the National Association of REALTORS® says 44 percent of homebuyers looked for properties online first. This necessitates a change in marketing strategies for real estate businesses. If you are in this industry, you have to stay on the lookout for the latest tech trends to stay ahead of the pack. Google’sG Suite offers a raft of innovative communication tools among them Google Hangout. This is a must-have communication tool for businesses as it offers online video and chat capability.
This guide delves into the basics of Google Hangout and explores ways you can use this tool for your real estate business.
For a long time, Google tried out messaging, voice calling and video calling services as distinct platforms. It was playing catchup to independent software developers who came up with popular products such as Instagram and WhatsApp.
To streamline their digital communication tools, Google in 2013 tied up all messaging, video and voice calling services into one business-grade package and called it Google Hangout. This application offers users chat/text, voice calling, video conferencing, webcasting, mobility (syncing conversations across devices), and a presence (seeing who else is online in your contacts).
The app is now available on Gmail, desktop app, browser plugin, Google+, mobile app, and the Hangouts website. The Hangouts on Air service allows live streaming and video recording during meetings.
Here are some creative ideas for leveraging Google Hangout in your business.
Google Hangout is a smart way to enhance communication at your real estate office. It eases engagement between you and the team. You will also find it easier to communicate with your clients across the world.
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