Featured News

Green homes command a premium, but it's the agent that matters

Most homeowners believe that if they make energy-efficient upgrades to their home they’ll be able to sell the property at a premium.

But apparently that’s not always the case, as the sales price often depends on the selling agent that the homeowner chooses, according to an analysis of recent studies by real estate columnist Kenneth Harney.

Past studies have confirmed that so-called “green homes” often sell at a premium. Some studies of homes in California and Texas for example, show that green homes garner a premium of between 2 to 8 percent compared to similar homes with no energy-efficient features.

However, two recent appraiser studies have questioned the assumption that green perks help to boost the sales price of a home, the Miami Herald reported. The studies show that the improvements may help net a slightly better price, but also that the amount of the premium will depend on a number of factors, including how well versed the listing agent is at selling energy-efficient features.

Florida-based real estate appraiser Sandra Adomatis, who led both studies, found that an agent who possesses knowledge of green features and is trained to sell these, has a much better chance of securing a premium than one who doesn’t.

Admomatis’ studies looked at home sales in Maryland, San Francisco and Virginia, and found that green-certified homes sold at a premium of around 5 percent on average, though the exact amount depended on the agent’s marketing efforts.

The studies examined price differences in transactions by comparing similar homes, those with significant green features and those without. In some cases, where the properties were not heavily marketed or certified as green—despite having green features—the premiums dropped to 1 percent or lower.

An agent with formal training in the area, such as someone with a GREEN designation, may have a better skill set in knowing how to sell and present such added features. Harney also notes that a real estate professional trained in such ways would know to call out such green details in their local Multiple Listing Service, and for those MLSes that have it include “green fields” in their listings or a “green addendum” to detail the special features that make the home energy efficient.

Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at mike@realtybiznews.com.

Recent Posts

What Is A Life Estate And How To Use It?

A life estate is a type of property ownership or tenancy that grants an individual…

4 hours ago

The Importance of Reading the Fine Print of a Property Lease

You've just found your dream place. It checks off everything on your list and looks to be…

5 hours ago

How Will Google's Expansion to Local Ads Help Real Estate Agents

Google Local Ads For Business Google’s Local Services Ads have been instrumental in helping marketers…

8 hours ago

How Effective Will the New Bing AI ChatGPT Be for Real Estate Agents

Technological advances currently feel like a blink-and-you'll-miss-it scenario. It was merely weeks ago when Microsoft released Bing…

12 hours ago

Considerations When You Sell a Home With Solar Panels

Fitting solar panels is an eco-friendly option if you want to save on your energy…

22 hours ago

Berkshire Hathaway HomeServices PenFed Realty Announces the Promotion of Janean Buchner

Janean Buchner Regional VP Berkshire Hathaway HomeServices PenFed Realty, one of the country’s fastest-growing real…

2 days ago