Featured News

How To Add Infographics To Your Real Estate Website

When building a real estate website, including things like content, photos, and even videos is of course the bare essentials if you really want to drive traffic and keep home buyers on your site. But what else can you do to dress up your site and provide for an even better user experience that will not only keep home buyers on your site for the time being, but keep them coming back down the road?

photo credit: GEEKSTATS via photopin cc

Call-to-action buttons and graphics can often improve a website’s appearance and functionality, as well as a variety of other great features, but another design option agents and brokers should consider for their website are simple, yet engaging, infographics.

Content may be what search engines want to see, but scanning through paragraph after paragraph of text can sometimes get a little bland if you’re a real home buyer. Infographics are a nice way to break up a page and keep your website light and fun—all while still providing users with useful, informative information they need.

There are plenty of [free] infographic generators out there, but overall, three websites seem to be the best, and more affordable, way to create and edit your own infographics. Check each out below:

Easel.ly: An easy drag-and-drop format with a variety of attractive templates definitely make this a viable option for any real estate agent looking to make quick and simplistic infographics.

Infogr.am: Joining is free and creating more than 30 chart types is possible using Infogram. This option is perfect for agents wanting analytical bubble and pie charts or treemaps.

Piktochart: This may be the most recognizable infographic generator. With over 90 themes to use and currently around 300,000 users, you can try Piktochart for free, but even their payment options might be worth the investment if you plan on regularly making infographics.


Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate at Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC. 

Joe Heath

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.

Recent Posts

Unlocking the secrets of real estate gaming

We live in a world where virtual landscapes have become playgrounds for exploration. Real estate…

5 hours ago

Navigating the Future Landscape: How AI is Revolutionizing Mortgage Lending

The financial industry, characterized by its intricate networks and substantial data volumes, is undergoing a…

6 hours ago

eXp Realty Agents Take Center Stage for EXPCON 2023, Real Estate’s Ultimate Agent-Centric Event

 eXp Realty®, “the most agent-centric real estate brokerage on the planet™” and the core subsidiary…

7 hours ago

Century 21 Brand expands to the Charlotte Market with the Cornelius Brokerage

Broker/Owner and Top Charlotte Producer Elevates his Company as a New CENTURY 21 Affiliate Century…

1 day ago

JPAR® “Know More Grow More” Series to Focus on Recent Industry and Market Changes

JPAR®, an influential player in the real estate industry, is proud to announce the second…

1 day ago

The Ultimate Guide to Top Home Devices for Pest Control

Pests are unwanted guests in any household, causing a variety of issues from spreading diseases…

1 day ago