Featured News

Tips for Speeding up Your Real Estate WordPress Site

The popularity of WordPress has grown tremendously over the past few years, with many real estate agents using this dynamic content management system for their business websites because of its ease of use and affordability. But if you’re using a WordPress site for real estate purposes, you may have noticed at some point that it may often run a bit slower than you’d prefer.

To help with faster loading times, following some of these tips will help with speeding up your real estate WordPress site:

Install an effective caching plugin

As perhaps the easiest and best way to speed up a WordPress site, a cache plugin takes just seconds to install and will likely reduce load times from seconds to milliseconds. Most WordPress sites use W3 Total Cache.

Always make sure you’re running the latest version of WordPress

WordPress is constantly making security and maintenance updates, but will always notify you when you need to download the latest version. Right now, WordPress 3.4.1 is the current version, which was released on June 27, 2012.

Optimize images properly

Of course having great looking pictures is vital for a real estate website, so excluding them is not an option. So when you upload images to your site, make sure you do one of two things. First, make sure the file size is within reason, as larger images will dramatically slow down a website. However, if the image you upload does have a larger file size, install the WP-SmushIt Plugin for free, which will reduce the file size of an image, while not reducing the quality one bit.

Add LazyLoad to your WordPress site

Although I typically don’t use this feature, installing the jQuery Image Lazy Load plugin can really speed up page loads. How it works is that when a page is clicked on by a user, only the images above the fold will load. As the user scrolls down the page, the remaining images will load just before they come into view on your screen. This can be especially useful on real estate websites with lots of home and condo listings with images.

Turn off pingbacks and trackbacks

WordPress will automatically notify your site when another blog site outfitted with pingbacks and trackbacks mentions your URL. In turning this feature off, WordPress won’t have to update data on your posts and pages, ultimately speeding up the site.

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and is a managing partner at  Real Estate Web Creation, LLC.

Joe Heath

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.

Recent Posts

Creating Floor Plans in Minutes with CubiCasa’s Real Estate Technology Solutions

Crafting the perfect real estate lifting is as much an art as it is a…

26 mins ago

What Are Easements in Appurtenant?

If you have a large parcel of land and you want to release some of…

2 hours ago

Sam Mizrahi: A Great City Needs a Dynamic, Graceful and Inspiring Center

As an admirer of architecture, Canadian developer Sam Mizrahi knows that the great cities of…

3 days ago

8 Risk Factors to Consider Before Investing in Real Estate

It is said that with great risk comes great reward. All sorts of investments come…

3 days ago

First National Realty Partners: Invest or Avoid?

Accredited investors have many different options to choose from once they decide to invest in…

3 days ago

Google AdSense - How to Use It on Your Real Estate Blog

Your real estate blog is one of the greatest marketing tools you have at your…

4 days ago