UK property transaction platform Settled announces rebranding

U.K.-based property tech startup Settled is rebranding as it continues its mission to simplify real estate transactions. The company, which offers a software platform which connects every step in the home moving journey, is rolling out a brand new logo, website and visual identity that articulates its vision of a calmer, more streamlined process transporting buyers and sellers to completion more joyfully.

The rebrand follows a strong period of growth for Settled, which secured £1.2 million funding from leading European VCs Connect Ventures and Piton Capital earlier this year. With over £500 million-worth of homes listed on the platform since its launch, and average customer savings of £5000, the business is poised for further growth.

Settled is committed to fixing problems in real estate transactions; eradicating issues such as gazumping, in order for home buyer and seller transactions to be calmer and more assured. It has halved the time it takes for customers to complete a home sale from the national average of sixteen weeks to just eight, and is significantly reducing fall-through rates - doubling the likelihood that a home transaction will complete.

Recently introduced features such as ‘Strengthen & Secure’, designed to bring buyers and sellers closer together after an offer has been made, have contributed to these successes. This feature encourages both parties to strengthen their position with a completion pledge which protects the offer agreement and both parties’ commitments to completion.

“We profoundly understand the problems that lead to breakages in the real estate journey and care deeply about home buyers and sellers," said Gemma Young, CEO and Co-Founder of Settled. "It’s for that reason that Settled has focused on fixing the problems in real estate. Ultimately this means thinking outside of the box and building a different model."

"The blend of next generation software, our uniquely Settled service and our wonderful empowered customers have all contributed to our winning combination, and we’re delighted to be well on the way to solving real estate transactions, creating more joyful experiences for people," Young added.

The rebranding comes at a time when the shortcomings in the real estate industry are being highlighted by the U.K. government with its recent announcement of a consultation into the way the home transaction model can be improved.

“It’s no surprise that the Government is looking at ways to bolster the economy in the wake of Brexit," Young said. "A more fluid property market will ultimately result in higher levels of property transactions and increased economic contributions. Property, legal and financial companies all have a responsibility to allow transactions to flow more easily, and, with this in mind there’s never been a better time to innovate.”