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Why Real Estate Banner Ads Are a Better Choice Than Link Building | Benefits and Cost-effective

Real estate banner ads have become increasingly popular as a way to promote real estate businesses and listings online. While link building has traditionally been a popular strategy for improving website rankings and driving traffic, there are several reasons why real estate banner ads may be a better choice.

Immediate Traffic

One of the biggest advantages of real estate banner ads is that they can drive immediate traffic to your website. Unlike link building, which can take time and effort to build up enough links to drive significant traffic, banner ads can be placed on high-traffic real estate websites and portals to instantly drive potential buyers and sellers to your listings or services.

Targeted Audience

Real estate banner ads can be targeted to specific audiences based on location, interests, and behaviors. This means that your ads will be seen by people who are most likely to be interested in your listings or services, increasing the chances of generating leads and sales. In contrast, link building relies on obtaining links from a range of sources, which may not necessarily be relevant to your target audience.

Visual Impact

Real estate banner ads can be highly visual and attention-grabbing, using images, videos, and animations to showcase your listings and services in a way that is more engaging than text-based links. This can help to increase click-through rates and conversions, as well as build brand awareness and recognition.


Real estate banner ads offer a high degree of flexibility, allowing you to easily adjust your messaging, targeting, and budget based on your goals and performance. You can also run multiple ads simultaneously to test different messages and creative approaches and use analytics to track and optimize your campaigns over time.


While link building can be a cost-effective way to drive traffic and improve search engine rankings over time, real estate banner ads can be more cost-effective in the short term, especially if you are able to generate leads and sales from your campaigns. You can set a budget that fits your needs, and pay only for clicks or impressions, making it easier to control your costs and measure your return on investment.

Real Estate Link Building vs Real Estate Banner Ads

Real estate link building and real estate banner ads are two different marketing strategies that can be used to promote a real estate website or business. Here are some key differences between the two:

Link building involves obtaining links from other websites that point to your website, while banner ads involve placing a graphical ad on another website.

Link building can help improve your website's search engine rankings and drive organic traffic to your site, while banner ads can help drive immediate traffic to your site.

Link building requires more time and effort to execute properly, as you need to reach out to other websites and persuade them to link to your site, while banner ads can be created quickly and easily.

Link building can be a more cost-effective strategy in the long term, as the links you obtain can continue to drive traffic and improve your search engine rankings over time, while banner ads typically require ongoing investment to maintain traffic. In the context of the real estate industry, both strategies can be effective depending on your specific goals and budget. Link building can help establish your website as an authoritative source of real estate information, while banner ads can help drive immediate traffic to your listings or services. Ultimately, the best approach is to use a combination of both strategies to achieve your marketing goals.

Real estate banner ads can be a great way to generate immediate traffic and increase brand awareness. Banner ads can be highly visual and can be targeted to specific audiences based on location, interests, and behaviors, which makes them effective at driving traffic from people who are most likely to be interested in the agency's listings and services. Banner ads can also be designed to be attention-grabbing and optimized for conversions, which can increase click-through rates and lead to more conversions.

On the other hand, real estate link building can be a more effective strategy for driving organic traffic and improving search engine rankings. Link building helps to build a website's authority and relevance in the eyes of search engines, which can lead to higher search engine rankings and increased organic traffic. While link building can take time and effort to implement, it can be a cost-effective strategy that yields long-term results.

What is the average cost of banner ads as opposed to link building

The cost of banner ads and link building for a real estate agency can vary widely based on a number of factors, such as the target audience, geographic location, industry competition, and marketing goals. Here is an overview of the average costs for both strategies:

Banner Ads:

The cost of banner ads can vary depending on the platform, audience, and ad size. Generally, banner ads can be purchased on a cost-per-click (CPC) or cost-per-impression (CPM) basis. According to WordStream, the average CPC for real estate ads on Google AdWords is $1.81, while the average CPM for Facebook ads is $7.19. However, these costs can vary widely depending on the targeting and competition for ad space.

Link Building:

The cost of link building can also vary depending on the agency's goals and strategy. Link building can be done through a variety of methods, such as guest blogging, broken link building, or creating high-quality content. The cost of link building can depend on whether the agency does the work in-house or outsources to a professional link-building service. The average cost for outsourcing link-building services can range from $100 to $500 per link, depending on the quality and authority of the site linking to the agency's site.

It's important to note that the cost of these strategies will also depend on the agency's marketing budget and goals. While banner ads can offer a more immediate return on investment, link building can be a more cost-effective long-term strategy for improving search engine rankings and driving organic traffic. A combination of both strategies may be the best approach for maximizing the reach and impact of a real estate agent's marketing campaign.

Cali Cioppa

Cali Cioppa is an account executive with My BFF Social, an RBN network partner, specializing in social media management, marketing, and advertising solutions that drive business. As a contributing author to, “The Digital Age of Real Estate,” she writes about technology and marketing trends that are influencing the future of the real estate and finance marketing. Click here to contact Cali Cioppa.

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