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American Dream

Most Americans say homeownership is key to achieving the American Dream

A survey of more than 2,000 consumers published by Bankrate.com this week reveals that 79 percent of Americans still believe…

4 years ago

Millenials & non-whites say homeownership and the American Dream go hand in hand

Millennials and people of color are most likely to associate homeownership with the American Dream, according to the latest Zillow…

7 years ago

The Real Reasons Renters Choose to Rent

About 20 percent of renting households don’t have any intentions to purchase a home in the future, and researchers at…

8 years ago

How "Generation Z" Views Home Ownership

Many within today's generation of teens, 21 million strong, say they’ll be willing to give up modern luxuries for a…

8 years ago

Renters Still Dreaming of Home Ownership

Despite claims from some quarters that home ownership is no longer such a big part of the American dream as…

10 years ago

Obama Promises More Aid to Housing

President Obama pledged to keep the “American Dream alive” in his State of the Union address last Tuesday, outlining a…

11 years ago

Hogwash and Growing Economic Concerns

Just like a client of our PR firm suggested for the travel industry, there is no equation for continued sustainable…

11 years ago

Latinos Express Growing Concerns Over Housing Crisis

ImpreMedia released the results of its new survey indicating that Latinos in the United States have serious concerns about the…

12 years ago