A survey of more than 2,000 consumers published by Bankrate.com this week reveals that 79 percent of Americans still believe owning a home is a vital part of achieving the “American Dream”. In fact, most Americans place homeownership ahead of other important life milestones, such as retirement (68 percent), enjoying a successful career (63 percent),
Millenials & non-whites say homeownership and the American Dream go hand in hand
March 2, 2016 by
Millennials and people of color are most likely to associate homeownership with the American Dream, according to the latest Zillow Housing Confidence Index (ZHCI).
The Real Reasons Renters Choose to Rent
October 30, 2014 by
About 20 percent of renting households don’t have any intentions to purchase a home in the future, and researchers at Harvard’s Joint Center for Housing Studies recently surveyed such renters to find out why
How “Generation Z” Views Home Ownership
September 11, 2014 by
Many within today’s generation of teens, 21 million strong, say they’ll be willing to give up modern luxuries for a more mainstream view of the American dream of homeownership
Renters Still Dreaming of Home Ownership
June 25, 2012 by
Despite claims from some quarters that home ownership is no longer such a big part of the American dream as it once was, a new survey shows that in fact, as many as 80% of non-homeowners would make huge sacrifices to be able to own one.
Obama Promises More Aid to Housing
January 26, 2012 by
President Obama pledged to keep the “American Dream alive” in his State of the Union address last Tuesday, outlining a number of efforts aimed at boosting America’s flagging economy and reviving its housing market.
Hogwash and Growing Economic Concerns
November 11, 2011 by
Just like a client of our PR firm suggested for the travel industry, there is no equation for continued sustainable growth for the world economy, not with ravenous expenditures and inefficiencies. Tom Magnuson talked to this writer two weeks ago about the business of online travel – as he suggested, a once economical solution turned sour by greed and excessive commissions. As Magnuson suggests, industry middlemen and hangers on have all but crippled us all. The time for hogwash is about over.
Latinos Express Growing Concerns Over Housing Crisis
April 7, 2011 by
ImpreMedia released the results of its new survey indicating that Latinos in the United States have serious concerns about the housing market, largely due to the ongoing foreclosure crisis. Although 72 percent believe they have reached or can reach their “American Dream”, only 47 percent include owning a home as part of that dream. Furthermore,
North Texas Sales Down – But Jobs Up
March 8, 2011 by
Bad news from Texas tells of the ninth consecutive monthly decline in North Texas single family home sales. Although prices have been up, the number of sales has been down by over 17 percent from last year’s total. Across the 29 county span of northern Texas, the industry continues to dive into a slump with no end in sight.
The Home Investment Dichotomy
March 4, 2011 by
We have been hammered with news stories over the past couple of years about the part of the American Dream that has to do with home ownership. Is home ownership still an aspiration, or is it just looked upon as another bad investment? Constant hype by the real estate industry, over decades, that homes are good INVESTMENTS, brought exhilaration in the real estate market as the investment factor drove it right up to the precipice, and malaise as the market tumbled down.
