Twitter is a platform for microblogging, which means that users post short text messages about what they are doing or thinking at any given moment. Launched in July 2006, it was originally limited to 140 characters per tweet—a limit doubled to 280 in 2017.
Data from recent studies show that Twitter has 206 million daily active users, and 38 million of them are located in the United States. Out of these American users, 12 percent use Twitter as data source, according to Pew Research Center
Twitter has recently released three new tools that will help businesses, including real estate companies and agents, run more effective advertising campaigns on social networking sites.
With all of these, Twitter is one of the most popular social media platforms and a perfect place for real estate professionals to market themselves and use Twitter advertising for their benefit.
Here are some reasons why Twitter is an effective tool for real estate agents:
While Facebook and Instagram have larger audiences, Twitter attracts a more engaged audience that participates in conversations on trending topics—creating valuable opportunities for brands to reach consumers. With Twitter, it’s easy to find and reach the right audience. You can target users based on their location and interests, so you can be sure that your ads will be seen by people who are likely to engage with them.
The platform also offers opportunities for direct engagement through the “@” feature. Twitter allows users to connect with the most influential people in your industry, and it can be an effective way to build a network. Real estate agents like you can connect with influencers and industry experts to learn more about how these experts work and gain valuable insights that can be applied to their own brands. It’s also a way to build relationships with other brands, which can help increase exposure for both parties.
This especially applies if, by staying active on the platform, you can engage with other users and share industry-related content. If you participate in conversations on Twitter, people will start following your account. You can then build a community around your brand and expand its reach by including links to your website or blog posts in those tweets.
Twitter is a great way to stay up-to-date on industry news. You can also use it to share content and engage in conversations about the latest trends, events, and research that affect your customers. If you tweet relevant content—such as updates on recent home sales in your area, upcoming community fundraisers or charity campaigns—people will trust that it's a reliable source. This can make you seem like an authority figure (and therefore trustworthy) within the real estate industry.
When your target audience sees that you've been tweeting regularly, they'll trust that you're being honest with them. This builds trust between you and your audience, which is key for building an effective brand presence.
You can use Twitter to drive traffic to your website by including links in your tweets. You can also use a URL shortener like Bitly. When you include a link and a short description of what's on the page, people who click on it will be taken to a specific landing page where they can learn more about you and your services.
The best time to tweet content that drives traffic back to your site? Whenever you have new listings, open houses or any other events related to real estate.
Social media sites are a perfect way to market yourself as a real estate agent, but you need to first build your personal profile to make the most out of it. With so many platforms for building and maintaining your online brand, staying on top of it all may seem like a daunting task.
However, with some time and effort, it is possible to grow your brand name using the various tools available in a social media platform. If you are new to Twitter, take some time to get familiar with the recommendations found in this article.
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