Social media marketing is a key component of any real estate professional’s brand-building activity. These platforms help you establish yourself as an expert in your field, build relationships within your community, and, of course, drive prospect conversions. As one of the most popular social media platforms, Twitter is a perfect place for you to market yourself if you aren’t yet doing so. Here’s what you need to know about Twitter advertising for real estate professionals and advanced digital marketing.
Any marketing campaign requires investments of effort, time, and most especially, money. You need to run cost-effective ad campaigns, and Twitter is one of the best platforms for doing so thanks to its cost per mille (CPM), which is the amount you need to pay to have a platform serve a thousand users. Currently, Twitter’s CPM is incredibly affordable at just $6.46.
This is even better news when you compare the costs of other social media marketing sites. Pinterest, for example, was found to have a CPM of close to $30. That’s an incredible saving for sure. Plus, thanks to Twitter’s massive market penetration you have plenty of opportunities to reach your targeted audiences.
Real estate is very visually driven. You wouldn’t put up an MLS listing without lots of attractive pictures of the property, would you? Well, the same goes for your marketing efforts. When you begin sharing content on Twitter trending, be sure you include a hefty dose of high-quality images or even videos. This is because Twitter posts with image content get twice the engagement of those without visual content.
What type of content are we talking about here? Showcasing properties is just the tip of the iceberg here. You can share interesting information about the neighborhood you specialize in, facts and statistics about home ownership, do-it-yourself home maintenance and repair tips, or anything else that can help establish you as an expert real estate professional. The choice is yours!
If you haven’t realized it yet, Twitter advertising is easier than ever thanks to the tools the platform debuted at the beginning of 2022. These tools include site visit optimization, aggregated measurement, and an events manager, and they just scratch the surface of what Twitter can do for a savvy realtor.
Having these tools built into Twitter’s existing infrastructure is perhaps the biggest advantage, though. These integrated approaches mean that you no longer need to rely on guesswork or having to rely on third-party products and services to evaluate your Twitter advertising performance, making it much easier to tweak your marketing campaigns for maximum effectiveness.
Realtors should always leverage every tool they can access to support the growth of their business and their personal brand. Twitter advertising is a sure-fire way to accomplish this, so don’t sleep on this powerful resource!