Real Estate Marketing & Beyond
William Harris is a digital marketer that understands Facebook. One of his campaigns regularly generates a 500% return on advertising spend (RoAS). The real estate blog Homespotter paid homage to his success on Facebook. Actually, Homespotter is bullish on Facebook as a whole, “Facebook ads are still the best investment you can make in advertising online.” Of course, for the savvy realtor, Facebook is more than Facebook ads. Here are 10 ways for realtors to advertise.
Realtors sell houses. Salesmen have a famous motto- ABC. It stands for “always be closing.” It means to constantly move toward the sale. For Facebook cover photos, realtors should adopt a different ABC acronym- always be changing. Yes, swapping out your cover photos allows you to spotlight the houses you have for sale.
The Milky Way has over 200 billion stars. It certainly doesn’t have a shortage of heavenly bodies. Likewise, Facebook isn’t short on data. Insights allows you to acquire key information: age, gender, lifestyle, education, relationship status, job role, household size, and much more. Posts have much more reach when they align with the interests of your audience.
Gorgeous homes are riveting. It’s even better if these homes are in exotic locations. A beautiful waterfront property in Japan. Gorgeous villas in Monte Carlo. These houses spur the imagination and inspire people to dream big.
Mark Twain once mused, “Humor is mankind’s greatest blessing.” You can find a cornucopia of real estate jokes at Lighter Side of Real Estate. Clever jokes and a lighthearted atmosphere will keep your audience engaged. You should entertain your audience, and that will make it easier to sell to them.
Another way to engage your audience is to post fascinating facts about real estate. For instance, Amazon named one of its building after their first customer, a guy who bought a book artificial intelligence for $27.95. Amusing facts like this are a good way to advertise your page. You could even post gripping local facts to really appeal to your audience.
One great way of organic marketing is to simply reply to comments. Make your replies as helpful as possible in order to generate traffic.
When the economy is rolling, people like to buy houses. When it’s shrinking, people become tentative. Share positive news about the economy from sites like the Wall Street Journal.
As mentioned earlier, Facebook Ads have tremendous upside. Use this playbook, which is specially designed for realtors, to upgrade your Facebook Ads strategy.
Following leading real estate pages is a great way to get inspiration. You can also post helpful comments and increase your brand standing. These pages typically have quite a bit of reach.
Social currency is incredibly powerful when it comes to real estate. Use Facebook Ads to give these testimonials more visibility.
How do you advertise on Facebook? Share your thoughts in the comments.
