Inside Real Estate’s Ned Stringham Talks AI, Lead Generation, and More



A Q&A with Ned Stringham, who’s the CEO of the top real estate SaaS solution for brokerages, Inside Real Estate.

21st Century Real Estate: Better Marketing Through Technology



Real estate marketing has evolved as time goes on, incorporating new and emergent processes and technologies as they are developed. Today, as we squarely inhabit the 21st century and all the technological innovations they bring, modern marketing solutions provide additional opportunities for realtors to market their businesses. here are just a few of the most […]

Real Estate Video Marketing for Realtors & Estate Agents



There is no better tool to capture the nature and structure of a property than a video. Nowadays realtors and estate agents are using it as a weapon in their marketing. Here is our guide to help you build an exquisite video for your real estate marketing. Why are Property Videos Trustworthy? We should not […]

Go-To Experts: The Brass Tacks of Marketing from Tracy McLaughlin



One of America’s most successful real estate agents, Tracy McLaughlin gives advice on property marketing during a COVID crisis.

Effective Marketing Tips To Help Realtors Stand Out Against The Competition



5.34 million homes were sold in 2019, US News reports. Realtors need to work hard to stand out in this thriving yet ever-competitive industry. By implementing proven online marketing strategies like strong web design, offering freebies, and creating a mobile app, you can effectively attract more clients and win their business.  Clear web design Good web design is […]

Real estate marketing evolves with drive-thrus and virtual launch events



Broker happy hours and similar launch events for commercial and residential development projects are being replaced by virtual launches and drive-thru events in response to the coronavirus pandemic. A report in Real Deal says that developers at Codina Partners, USAA Real Estate, and Fairchild Partners came up with a novel way to promote their latest […]

Google to block targeted ads based on ZIP codes and demographics



Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]

Essential Open House Tips for Sellers



Open houses are an important step in the selling process. People want to see what’s on the market and compare your place to others that are up for sale. Therefore, you must do everything in your power to make sure the event goes off without a hitch. Follow these essential open house tips for sellers […]

Realogy suspends its TurnKey program with Amazon



Real estate brokerage Realogy said last week it’s suspending its TurnKey program that was launched in partnership with Amazon.com and matches visitors looking to buy a home with a Realogy-affiliated agent. In a conference call with analysts following its first quarter financial results, Realogy CEO Ryan Schneider said the COVID-19 pandemic and new social distancing […]

How to Use Video in Your Real Estate Marketing Strategy



In the cut-throat real estate business, effective marketing is essential to success. Signs, commercials, billboards, and newspaper ads can only do so much, and even the digital marketing sphere is becoming more and more competitive. Display ads, Google ads, and blogging are great places to start when you’re just launching your business’s digital marketing campaign, […]