Why Every Realtor Needs a Mailing List for Effective Email Marketing



If you’re in the real estate industry, you most likely use email as a business tool. Email is a crucial communication tool for realtors, but most of them don’t maximize it. If building a mailing list is not top on your marketing priorities, your business is missing out. Email in Numbers A recent survey shows […]

The Rise of the Real Estate Marketing Influencer on Instagram



The real estate industry is fast-paced, and you’ve to stay up-to-date with the trends. If you’re a real estate agent, it’s important to learn the latest marketing techniques and integrate them into your business strategy. Influencer marketing on Instagram has emerged as a powerful marketing tool over the last few years.  In real estate, realtors […]

Using Home Shows Exhibitions for Real Estate Marketing Inspirations



Despite the popularity of digital marketing, real estate home shows and exhibitions remain among the most effective methods for showcasing your business, forging lasting relationships, and meeting with potential clients. Getting a booth at a home exhibition gives you the opportunity to present your business to a crowd of potentially thousands.  It is true, you’ll […]

Using Whats App As a Real Estate Marketing Tool



If you’ve worked in real estate and social media, you’ve probably heard of WhatsApp. But you may not think of WhatsApp as a real estate marketing tool. The truth is, WhatsApp can be a boon for your business. It’s a messenger app that allows you to connect with clients on a personal level, much closer […]

Why You Need a Real Estate SEO Expert



You’re a real estate agent. And you’re good at your job. You know houses and commercial buildings like you built them yourself–and more importantly, you know how to sell them to even the most skeptical customer. But when it comes to search engine optimization, it’s like you’re selling your first house–you’re eager and untested and […]

HUD charges Facebook over unfair housing ads



Just a week after adjusting its ad targeting options for housing and job advertisements, Facebook has been slapped with a charge from the Department of Housing and Urban Development that alleges it broke Fair Housing Act regulations. The HUD’s lawsuit against Facebook alleges that its advertising platform doesn’t deliver housing ads fairly, and that it […]

Voice Search SEO: Is Your Real Estate Site Optimized?



Voice search SEO is the hot new trend in website optimization. Is your real estate website optimize to rank well in voice search results?

10 Superstar Agencies Rocking Instagram



Once considered something of a novelty for agents, Instagram has emerged as one of the best ways to market properties and garner leads.

Real Estate Lead Generation for the Digital Age: Newest Trends



Real estate lead generation is a major component of any realty business. Working in the real estate industry requires you to source leads to generate as much business as possible, and with the real estate industry such a crowded, competitive field, you need to find innovative methods for finding and following up on those leads. […]

Facebook Real Estate Advertising: Tips and Tricks



Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]