Real Estate Marketing & Beyond

How Will Google's Expansion to Local Ads Help Real Estate Agents

By Ben Shepardson | March 20, 2023

LinkedIn

Artificial Intelligence, Linkedin

LinkedIn Launches New AI to Expand Content for Real Estate Agents

By Ben Shepardson | March 13, 2023

If you are trying to become better as a professional, technology and digital marketing will consistently be a big part of the process. Today, the world is seeing revolutionary changes that are disrupting industries. Artificial Intelligence (AI) currently is part of a $136 billion market. If you work in a field like real estate, you'll always want […]

The Latest Real Estate Marketing Hack: Snapchat’s New Sound Tools

By Ben Shepardson | March 10, 2023

As one of the fastest-growing social media platforms today, Snapchat constantly shows how it can differentiate itself from its competitors. This is even more obvious after Snap’s recent announcement: its newly expanded audio features, including Sounds Recommendations for Lenses and Sound Sync for Camera Roll. Snapchat users are looking forward to these new tools to […]

Conversion Rate Optimization

How to Use Optimization to Boost Your Real Estate Landing Page CRO

By Ben Shepardson | March 9, 2023

Conversion rate optimization, or CRO for short, has become increasingly important for online marketing. As the measure of how well your website or landing page is converting prospects to sales, CRO is an essential metric for anyone trying to drive business to their website - and that includes real estate professionals. Without a solid CRO, […]

Facebook Marketing

Facebook Marketing Strategies: Types of Social Media Ads to Use on the Platform

By Ben Shepardson | March 8, 2023

As one of the biggest and arguably most influential social media platforms today, Facebook Marketing represents a major avenue for building brand awareness. This, of course, is why it’s the first stop for just about any marketer looking to grow their own company’s reach. If you’re running a social media marketing campaign, it simply must […]

TikTok Marketing for Real Estate

By Mihaela Lica Butler | March 7, 2023

TikTok's marketing potential is essential for real estate agents who want to attract buyers and renters from the digital native generation.

Youtube video marketing

Video Marketing

The Ins and Outs of YouTube Marketing for Real Estate

By Ben Shepardson | February 28, 2023

Youtube video marketing is a powerful tool, especially for real estate professionals. The ability to expand your reach and promote your brand through video content simply can’t be understated, especially with the heightened impact of this type of content. While there are dozens of different platforms for video content, such as Facebook, Instagram, and even […]

SEO

How Important is SEO for Your Real Estate Business?

By Ben Shepardson | February 27, 2023

Search engine optimization is important for any business, especially since the internet is the primary vehicle for most companies today. If you have a product or a service you’re offering to the public, you’ll need to market your brand - and one of the most effective ways to supercharge your online marketing efforts is through […]

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