How to Turn Your Real Estate Site Into E-commerce



According to the US commerce department, online retail sales have overtaken general merchandise sales. It is one of the critical hallmarks in the long trend that will usher e-commerce in replacing traditional brick and mortar consumer shopping. With the Covid-19 pandemic engulfing all countries, online shopping is more encouraged than ever to contain the scourge. […]

Market Wisdom from Realogy Expansion Brands CMO Jennifer Marchetti



Jennifer Marchetti, CMO for the Realogy Expansion Brands walks and talks the marketing language of differentiation.

Which is Better For Real Estate Agents Linkedin or Twitter



While traditional businesses enjoy a brilliant online presence, we cannot underestimate the role played by the social media platform in real estate campaigns. Thanks to the changing operations in a techno-based world. Though the brick and motor retail trade still stands, more leads and traffic are experienced by clicking and browsing the web. As a […]

Facebook Advertising What Realtors Should Consider



As of January 2021, Facebook was ranked as the top social media platform after surpassing 1 billion signed-in accounts. Currently, the online communication channel boasts of over 2.6 billion active monthly users. Besides taking the lead, Facebook boasts of owning WhatsApp, Instagram, and Facebook Messenger channels that enjoy over 1 billion users. With these vast […]

YouTube influencers helping agents to sell luxury homes



YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy. This new trend for focusing on high-end properties has improved YouTube’s status as an “important marketing channel for even the most privacy-obsessed home seller”, the Wall Street Journal reported. […]

Why You Need an Email Database for Real Estate Marketing



An email database is a strategic online marketing tool for any business in the digital age. It enables entrepreneurs to build strong relationships

Top 10 Real Estate Marketing Trends of 2021



Here are the top 20 real estate marketing trends of 2021.

Selecting a Website URL That Attracts Customers



Domain names (URLs) are inexpensive. You can expect to pay less than $10 per year for one. That makes it relatively easy to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. […]

How to Use Facebook as a Real Estate Marketing Tool



Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram.