Social Media Marketing to Millennials – Building Relationships



Much of the older workforce continues struggling with social media marketing while the millennial generation insists businesses first build a relationship before trying to make a sale (or real estate purchase). Many that began their careers in the non-digital world thought that putting up a Facebook page was all that was needed. Then came Twitter, […]

Social media influencers are being paid to promote real estate



Some real estate agents have had the novel idea of partnering with social media influencers in order to get younger, first-time buyers checking out their listings. A story in Bloomberg last week revealed that agents are turning to social media influencers to sell the idea of a better lifestyle, with Instagram posts or YouTube videos […]

Real Estate Facebook Posts The Why and How to Rejuvenate your Facebook Campaigns



Your real estate Facebook posts will either make or break your Facebook marketing campaign. Find the best tips here to create Facebook posts that convert. They say numbers don’t lie and if this is so, then Facebook should be top of every real estate company’s list of marketing platforms. Consider this list of recent Facebook […]

7 Foolproof Real Estate Marketing Tips to Help You Build a Client Base



Digital marketing stands at the forefront of today’s marketing industry. If your business isn’t investing in its digital marketing strategy in this day and age, your team’s leaving money on the table. But is digital marketing worth all the hype for budding entrepreneurs, like real estate agents? Digital marketing has been on a meteoric rise […]

5 Quick Ways to Start a Digital Real Estate Marketing Campaign



If you’re in the competitive real estate business, learn simple but effective ideas here to rejuvenate your venture through digital real estate marketing. A report by the National Association of REALTORS® says44% of home buyers look for properties online first. Now, consider that millennial who represent over 37% of home buyers spend much of their time online. […]

How to Safely Market Real Estate During COVID



The coronavirus pandemic has disrupted the way just about everyone does business. We’ve all found new ways to work in the face of quarantines and social distancing, and the real estate industry has adapted as well, coming up with ways to safely market real estate during COVID. Here are some of the best and most […]

Inside Real Estate’s Ned Stringham Talks AI, Lead Generation, and More



A Q&A with Ned Stringham, who’s the CEO of the top real estate SaaS solution for brokerages, Inside Real Estate.

21st Century Real Estate: Better Marketing Through Technology



Real estate marketing has evolved as time goes on, incorporating new and emergent processes and technologies as they are developed. Today, as we squarely inhabit the 21st century and all the technological innovations they bring, modern marketing solutions provide additional opportunities for realtors to market their businesses. here are just a few of the most […]

Real Estate Video Marketing for Realtors & Estate Agents



There is no better tool to capture the nature and structure of a property than a video. Nowadays realtors and estate agents are using it as a weapon in their marketing. Here is our guide to help you build an exquisite video for your real estate marketing. Why are Property Videos Trustworthy? We should not […]

Go-To Experts: The Brass Tacks of Marketing from Tracy McLaughlin



One of America’s most successful real estate agents, Tracy McLaughlin gives advice on property marketing during a COVID crisis.