Now is the Time to Boost Your Digital Brand



With restrictions on social distancing and sheltering-at-home starting to ease in many areas, you can expect buyer interest in real estate to pick back up. Now is a great time to make sure your brand marketing is up to par before you start to get too busy and your priorities shift from marketing to meetings. […]

Realogy suspends its TurnKey program with Amazon



Real estate brokerage Realogy said last week it’s suspending its TurnKey program that was launched in partnership with Amazon.com and matches visitors looking to buy a home with a Realogy-affiliated agent. In a conference call with analysts following its first quarter financial results, Realogy CEO Ryan Schneider said the COVID-19 pandemic and new social distancing […]

How to Use Video in Your Real Estate Marketing Strategy



In the cut-throat real estate business, effective marketing is essential to success. Signs, commercials, billboards, and newspaper ads can only do so much, and even the digital marketing sphere is becoming more and more competitive. Display ads, Google ads, and blogging are great places to start when you’re just launching your business’s digital marketing campaign, […]

6 Ways to Use Photos in Real Estate Marketing



Marketing matters now more than ever. Even in the real estate sector, it is impossible to discount the importance of marketing. It is crucial to tap the most innovative strategies to promote properties. Among others, real estate agents should know how to use photos in marketing campaigns. Read on and we’ll let you know some […]

Virtual Open House Tours: A Safe Alternative for Realtors During the COVID-19 Crisis



Many countries around the world are in lockdown or under strict restrictions of movement. The COVID-19 crisis has hit many businesses hard. Among them, real estate experiences critical setbacks too. According to NAR’s latest Economic Pulse Flash Survey, home buyer interest has decreased due to the coronavirus outbreak, and Capital Economics said that home sales […]

Social Media as an Essential Tool for Selling Real Estate in the Time of COVID-2019



The COVID-19 crisis forces many businesses to adapt to what public health officials have coined as social distancing. Because trading in-person is now hard, entrepreneurs finally see the value of social media and turn to a variety of channels to reach consumers – social media being the most flexible and affordable of all. On March […]

Essential COVID-19 tips marketers must know right now



The global COVID-19 crisis reshapes the way we do business offline and online. Businesses – including real estate – are going to struggle for a while. For instance, mortgage applications plummeted 24% compared to 2019, while refinancing applications recorded an increase of 168%. Recent estimates predict that home sales could fall by 35% annually this […]

5 Email Marketing Trends Agents Should Watch



Email marketing is an essential strategy for businesses across all sectors, and the real estate industry is no exception. Agents rely heavily on email marketing to connect with prospects and grow their business. Email marketing isn’t going anywhere anytime soon. According to Emarsys, 81% of small and midsize businesses rely on email marketing as a […]

How Agents Can Create a Real Estate Blog



Creating a real estate blog is one of the most cost-effective ways for agents to attract and retain clients. By consistently producing content, agents can increase their web traffic and generate new leads over time. According to the 2019 Annual Blogging Survey by Orbit Media, 81% of bloggers cite that they receive positive results from […]

Great Marketing Tips for Real Estate Agents



Being a real estate agent is a popular way to make a living for a number of different reasons. You get to set your own hours, be your own boss and be in full control of how much you work and how much money you make. Marketing tips for real estate agents  However, just like […]