Email Marketing for Realtors: Benefits and Strategies



Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview […]

Google Local Pack Tips for Real Estate Agents



Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack’s secrets and follow Google’s SEO rules.    Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack – the first-page section of the search results showing you local businesses […]

Real Estate Marketing Mistakes You Should Avoid



The real estate market is vast but highly competitive, and if you want to succeed, your marketing strategies and execution efforts should be top-notch. Generating leads and converting them requires you to be thorough to avoid mistakes that can cost good deals. Below are some of the real estate mistakes you should avoid. Failure to […]

Tomi.ai Raises $1M for Boosting Digital Advertising Effectiveness



A new startup called Tomi.ai aims to use machine learning to help agencies optimize ad targeting on Facebook.

TikTok and Real Estate Branding and Lead Generator



Tik Tok has emerged as an important social media tool for real estate agents to brand their businesses and for generating leads.

B2B Lead Generation for Realtors Using Instagram



A simple six step guide for using Instagram for interaction and for creating B2B leads.

How to Turn Your Real Estate Site Into E-commerce



According to the US commerce department, online retail sales have overtaken general merchandise sales. It is one of the critical hallmarks in the long trend that will usher e-commerce in replacing traditional brick and mortar consumer shopping. With the Covid-19 pandemic engulfing all countries, online shopping is more encouraged than ever to contain the scourge. […]

Market Wisdom from Realogy Expansion Brands CMO Jennifer Marchetti



Jennifer Marchetti, CMO for the Realogy Expansion Brands walks and talks the marketing language of differentiation.

Which is Better For Real Estate Agents Linkedin or Twitter



While traditional businesses enjoy a brilliant online presence, we cannot underestimate the role played by the social media platform in real estate campaigns. Thanks to the changing operations in a techno-based world. Though the brick and motor retail trade still stands, more leads and traffic are experienced by clicking and browsing the web. As a […]

Facebook Advertising What Realtors Should Consider



As of January 2021, Facebook was ranked as the top social media platform after surpassing 1 billion signed-in accounts. Currently, the online communication channel boasts of over 2.6 billion active monthly users. Besides taking the lead, Facebook boasts of owning WhatsApp, Instagram, and Facebook Messenger channels that enjoy over 1 billion users. With these vast […]