Buying a home is one of the most significant decisions a person can make. Naturally, trust in a real estate agent remains crucial. In 2018, the National Association of Realtors found that buyers worked with an agent 87% of the time to find their home. Although the initial process may start online, home buyers ultimately seek advice from a trusted agent.
Many home buyers seek information to educate themselves on the market before speaking to an agent. One way agents can stand out from their competition and gain clients’ trust is by demonstrating their knowledge through educational real estate marketing.
Using educational tactics can help agents build a reputation in their community. It can also be an excellent way to give back. Here are five educational real estate marketing ideas agents can start using now.
Similar to a webinar, agents can host an educational session to educate the local community on real estate topics. The advantage of a seminar is that it brings everyone together in person, rather than online. This makes it easier for agents to connect with people personally and engage with their audience.
Before organizing a seminar, agents should first determine their target audience. Do they want to connect with sellers or buyers? For instance, an agent may target first-time home buyers by tailoring all of their educational content to them. They could cover topics like the home buying process, what to look for in a home, or the cost of homeownership.
Agents should focus on providing value to attendees. They can also ask non-competitive businesses such as lenders, insurance companies, and appraisers to co-host the session with them. As a result, the audience would receive useful information from a variety of experts in their industry.
Local events are an excellent opportunity for agents to get in front of their target audience. Speaking at an event helps agents inform their audience and increase their brand awareness.
There are several things agents can do to secure speaking engagements. Creating consistent, high-quality content is one of them. Promoting quality content draws attention to an agent’s brand. Plus, they’ll build their reputation as a real estate professional who is a valuable resource, making them an ideal candidate for speaking at an event.
Agents should look for opportunities within their network and via industry organizations. They can search updated calendars for specific events by browsing websites such as Meetup, Eventful, and Eventbrite.
After agents snag a spot as a guest speaker, they should be sure to promote the event via their social media networks and email marketing list.
Agents can share their expertise in real estate by appearing on a radio segment or podcast. According to Edison Research, 32% of people have listened to a podcast in the last month. It’s one of the best mediums for those who like to listen and learn something new while on the go.
Real Estate Today Radio, for instance, is a show presented by the National Association of Realtors that covers everything people need to know about selling or buying their home. The podcast features interviews with experts to educate listeners on topics like how to increase their home value, the closing process, and market conditions.
Agents can provide educational content via radio segments and podcasts. They can even start their own podcast and interview industry experts on the show.
It’s an excellent idea for agents to share podcasts or radio shows with clients who may be looking to learn more about the real estate industry.
Coordinating with local schools to provide real estate education is an excellent way for agents to get involved in and give back to their community. For instance, agents can partner with a local high school to speak to students about their profession as part of a career day.
Agents can also reach out to local colleges to participate in real estate courses or evening adult learning workshops. They should consider putting together classes on various topics that might appeal to their target demographic.
Agents can quickly start a blog and build their subscriber list by sharing valuable real estate tips and resources. Keep in mind that consistency is vital when it comes to building an audience. Agents can write a weekly article focused on local stories that may interest potential home buyers and sellers.
Not all agents have the time to maintain a blog. However, they can become a featured contributor in a reputable local blog or publication. It’s an excellent way for real estate professionals to team up with other people and businesses in their community.
There are numerous educational ideas that agents can implement into their marketing strategy. Educational tactics can help them build a reputation in their community and increase their brand awareness. Agents who focus on becoming the go-to resource in their community should have great success in differentiating themselves from competitors and gaining clients’ trust.
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