G5 teams up with H20 to bring AI to real estate marketing

G5, which offers a market optimization platform based on big data for the real estate industry, is teaming up with Artificial Intelligence platform provider H20.ai to bring AI capabilities to its Intelligent Marketing Cloud product.

According to G5, its data science team has optimized the Intelligent Marketing Cloud leveraging H2O and Driverless AI for “unique positioning in the property management marketplace,” with a solution that can prioritize inbound leads to simultaneously drive conversions, and cut digital marketing spend.

G5 said its Intelligent Marketing Cloud has been enhanced by H2O’s Driverless AI to help real estate industry professionals optimize their marketing investments with AI. With Driverless AI, G5 provides a superior solution that generates actionable insights based on an adaptive marketing platform, connecting property managers and decision-ready prospects with a high degree of accuracy. The Intelligent Marketing Cloud improves occupancy rates and net operating income while reducing time on market.

“At G5 we are leveraging AI to guide the decision-making process in real estate marketing with the help of our Intelligent Marketing Cloud platform that maximizes marketing effectiveness and efficiency,” said Martin Stein, Chief Product Officer at G5.

Stein explained that G5 is partnering with H20 to enhance its machine learning capabilities to improve its platform’s accuracy and predictive qualities. With the insights its platform can now deliver, users can take advantage of “actionable opportunities” to boost their return on investment in marketing, beginning with channel attribution and ending with natural language processing capabilities that can classify inbound phone calls.

“G5’s vision is to give all real estate marketers and analysts access to this deep competitive edge from an end-to-end and easy-to-use dashboard that will find and land paying tenants,” Stein said. “There is no need to be a data scientist — we have that covered.”

Working together, G5 and H2O.ai have generated some impressive results for the bottom line. In the real estate industry, over 50 percent of a digital marketing budget results in a phone call. Empowered by Driverless AI technology, marketers can quickly prioritize and convert inbound leads from the Intelligent Marketing Cloud platform that have a purchase intent with 95 percent accuracy. Driverless AI helps enable G5 to provide customers with an edge that uniquely benefits them to grow their real estate businesses while also driving down costs.