Landing pages are essential components of a well-rounded real estate digital marketing strategy, and every successful real estate website employes them one way or another.
A landing page is essentially the web page people access after clicking on a banner, text ad, or a promotional link. And, while you can choose any page of your website to act as a landing page, it will better serve you to design a different one for each specific marketing campaign and goal.
Landing pages are web pages on the same domain as your official website created for special promotions and never deceiving or divisive mechanisms to get links and page rank. Instead, they target specific audiences and offer value to the users. They are part of well-designed marketing campaigns that focus on a particular audience niche giving them incentives to opt-in for services a company provides.
Good landing pages are well designed and avoid nagging or annoying users into:
When you design a landing page for your real estate business, do remember that people will not read every line of text you publish, nor will they analyze your graphics and buttons or click on every possible link you put there. Instead, they are likely to focus on one single aspect – and depending on your design skills, that will be the message you want to convey, leading them to the action you want them to take.
It will only take a glance (as quick as 50 milliseconds) for users to decide whether to take action on your real estate landing page or not. So, avoid the following misguided landing page design elements:
You may design a real estate landing page for any promotional purpose you have in mind, but here are a few ideas:
Whatever your purpose for creating a real estate landing page, target your audiences carefully and design it to convert. Keep the content relevant, short, and useful. Make sure all the landing page elements are visible without scrolling and test the design on mobile, tablets, laptops, and desktops alike. Do use analytics software to track your success. A/B testing between landing page design layouts will help you see what your visitors prefer and which type of design performs best.
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