Categories: Real Estate Marketing

Real Estate Lead Generation for the Digital Age: Newest Trends

Real estate lead generation is a major component of any realty business. Working in the real estate industry requires you to source leads to generate as much business as possible, and with the real estate industry such a crowded, competitive field, you need to find innovative methods for finding and following up on those leads.

Luckily, there are a number of ways that you can use modern technologies, and emergent social trends, to increase your company’s visibility in an attempt to generate more leads for the future. Here are some of the newest trends that have been serving up leads to modern real estate professionals over the past few years that have proven highly effective when it comes to real estate lead generation.

Leverage Existing Popular Real estate Platforms

Research shows that an overwhelming number of people shopping for a new home use the internet. This means that you can use popular real estate platforms to your advantage while hunting for leads. The Zillow Premier Agent program is an example of one such option, as it streamlines marketing on both Zillow and Trulia for an excellent ROI.

Associate Your Real Estate Practice Strongly with Local Neighborhoods

In order to streamline your lead generation efforts, it’s often beneficial to narrow your attention to a handful of local neighborhoods. Spreading yourself too thin over too large a geographical area isn’t likely to be a cost-effective method for increasing lead generation when viewed through the lens of resource cost, but a finely-honed focus on a smaller radius allows you to dig deep and provide opportunities to showcase all these neighborhoods have to offer to prospective clients.

Build a Community Reputation in Those Neighborhoods

If you’re focusing on specific neighborhoods in order to supercharge your real estate lead generation, a strong corollary to this is to build a reputation for your company as being part of the community. You can accomplish this by participating in community activities. Consider sponsoring charity events or offering prizes for fundraising raffles, giving away branded merchandise at local festivals, and otherwise showcasing how your company is part of the neighborhood and is invested in its well-being. This will increase your real estate company’s visibility by a substantial margin.

Cultivate a Strong Social Media Presence

Social media is one of the strongest markets for real estate lead generation today. Besides the wide reach that paid social media ads on platforms such as Facebook, cultivating a strong presence on one or two major platforms can help spread your real estate business in an organic way as well. Populating your social media feed with blog posts about home renovation, videos of property walkthroughs, and interesting information about specific neighborhoods can act as attractive content that draws the interest of social media users in high numbers.

Focus on Building Professional Visibility

As important as general social media marketing is, real estate lead generation can also take place on professional platforms as well. One of the most advantageous of these is LinkedIn, as ensuring the LinkedIn profile for your real estate business is fully fleshed-out with helpful information and content similar in scope to what you would populate a more generalized social media account will provide additional networking opportunities you might not have access to otherwise.

Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

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