Marketing and advertising trends change all the time — often seemingly moment-to-moment. The world of real estate is no different. In fact, there are some major real estate marketing trends that have already taken off, positioning themselves to make 2019 a very interesting year for real estate professionals. Here are some of the most noteworthy trends identified so far.
Social media marketing is a major component of every digital marketing campaign today, and real estate agents rely on social media to grow trust in their brand. Yet there’s one vastly untapped source of social media influence that very few real estate professionals are capitalizing on: Instagram.
Like it or not, Insta is one of the fastest growing social media platforms around right now. The platform has 500 million unique users every day, and that translates into a massive audience for you to target as a marketer. With Instagram’s focus on image and video content, the platform is ideal for open houses, walk-throughs, or simply just highlighting dramatic elements of specific properties in ways that might be lost in the crowd when it comes to other social media sites.
This isn’t to say that you should abandon your other social media marketing efforts. Providing value-added content on Facebook, YouTube, or Twitter, or sharing content from your real estate site through these social portals, is an important facet of building up trust with your brand. Your Instagram posts should support these goals instead of supplanting them.
There are, of course, a number of other real estate marketing trends that are making 2019 highly distinguishable from other years. In addition to the opportunities offered by Instagram and the continued importance of building trust through social media content, specific types of technology-driven content have risen to the top when it comes to being most likely to have a major impact on marketing efforts.
The first of these is the renewed interest in video content this year. Live video has continued to grow in popularity in ways that are seemingly unchecked, and this means that if you’re not using video content to market yourself and your services you’re likely missing out. With 1.9 billion monthly active users, YouTube is the top of the heap when it comes to video content platforms, and that means you should put your video content there first before it goes anywhere else.
On a related note, new image technologies like 3D photography are offering new and innovative ways to grab the attention of home buyers. The iPhone X’s ability to capture 3D images — and Facebook’s support for sharing those images — is showing increasing popularity. Because these images are so striking, they’re perfect for capturing attention; additionally, they can display depth-of-field in ways that can showcase properties in a truly innovative manner.
Real estate marketing trends are constantly in flux. Yet the patterns that have emerged so far point to forging better social links on the most popular and fastest-growing platforms. The best methods for doing this continue to remain visual content such as video, with a new focus on 3D photography thanks to newly-adopted tech advancements. While it’s uncertain where these trends will be by the end of 2019, it’s a safe bet that they will, for now, continue to grow over the next several months. Adopting and pursuing these trends can help you grow your own real estate business today.
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