Real Estate Marketing & Beyond
In the year of the “selfie,” you may find it difficult not to think of social media as just a means to promote yourself and get your message out. The more you post, the more connected you look, right? Not necessarily, according to a growing number of surveys that show too many posts can actually disconnect you from others, especially depending on what you say in those posts.
If you’re a real estate professional who merges your personal life with your business life on your social networks, make sure you’re not turning people off by becoming one of the growing number of what are called “meformers.”
What’s that? Rutgers researchers Mor Naaman and Jeffrey Boase place Internet social network users into two broad categories: meformers and informers. Meformers are people who use social networks (Twitter for the researchers’ analysis) to post updates on their everyday activities, social lives, feelings, thoughts, and emotions. They found the majority of Internet users in their research fell in this category, while only 20 percent were informers.
Informers use their social networks to share information; they interact more with their followers and tend to mention others in their messages more often. Informers also tend to have more friends.
Social networking “super sharers” are becoming an increasing annoyance online, according to a recent Pew Research survey of 1,800 adult Facebook users. In that survey, 36 percent of respondents said that they dislike when people share “too much information about themselves.”
A study of 500 active Twitter users by the Georgia Institute of Technology’s School of Interactive Computing found that others welcome your message more when you limit talk about yourself. Researchers found the most effective approach to tweets is to make them “informative” — in this context, sharing news stories or statistics rather than talking about, say, what you had for dinner. Also, researchers found that users preferred positive messages and did not have a high tolerance for posters who tended to share negative tweets. Other recent studies also have linked oversharers on social networks to narcissism, according to a 2013 University of Michigan study.
Being an oversharer not only can cause others to tune you out online or unfriend you but can also impact your real-life relationships, according to a study by researchers from University of Birmingham, University of the West of England, University of Edinburgh, and Heriot-Watt University. For example, posting too many photos can spark feelings of jealousy among others, and others may also start to tune you out if you post every accomplishment or the same content over and over again.
photo credit: KOREphotos via photopin cc
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