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In 2018 the efficacious use of social media is paramount for realtors. Every social media channel is unique, and therefore you should use a custom strategy for each site. It’s a lot of work, but it’s worth it. This effort will pay off in the long run. Bill Gassett, a famous realtor who is a successful blogger, says that 75% of his leads come from social media. Correctly using social media will transform your real estate business. Here are the top five social media sites for realtors.


Facebook is the largest social media site, and it’s the one realtors should pay the most attention to. You’re bound to get solid local leads if you use Facebook correctly. The secret to using it correctly is not overloading people with real estate content. You want to entertain them too. A good rule of thumb is to share real estate sales content 2-3 times a week. Your other post should be interesting local news, human interest stories, or something of that vein.


Twitter is a platform that has lots of potentials. However, many realtors don’t know how to use it effectively. For realtors, Twitter can’t just be a broadcasting system. It’s meant to be used socially- you need to start engaging with others content too. One potent way to do that is to start retweeting the content of others. You can add even more value by doing manual retweets, which allow you to add salient commentary, a move which makes your retweets feel more personal.


LinkedIn is typically associated with getting a job, not selling real estate. Yet, it can be a robust tool for increasing sales. One of the secret treasures of LinkedIn is real estate groups. This allows you to connect with prospects and other realtors. Don’t spam your listings. You’re there to provide value. Posting listings is often at cross-purposes with your goals. Give people advice, ask interesting questions, and add your riveting opinions. This will help improve your reputation, which is vital when you’re trying to close a sale.


Pinterest is a social media channel that lives and dies by visuals. The same attribute applies to home buying. What really sells houses? It’s not enthralling copy penned by a master copywriter. Beautiful photos, riveting pictures, and gorgeous images really sell houses. Pinterest is a great site for posting images. Use Canva, a beginner-friendly photo editing website, to help your images stand out.


If a picture is worth a thousand words, then how many is a video worth? Quite a bit. More than 50% of prospective home buyers use YouTube in the home-buying process. Make sure your videos are high quality- 1080p should be your aim. Also, leave a link to your website in the description of your videos. That way you can convert these views into leads.

What Social Media Do You Use?

What social media website gives you the most leads? What social media site gives you the best leads? Share your relevant experience in the comments.

Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

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