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Social Media for Real Estate: It's Not Just About Facebook

By Ben Shepardson | September 22, 2017

Facebook has proven itself as a powerhouse for real estate agents on social media. The platform provides a myriad of features and benefits for realtors to market themselves effectively in the social landscape, everything from live streaming to featuring lists to connecting with audiences on a personal level. However, given its hefty capacity, many real estate agents have forogtten there's more to social media marketing than Facebook - much more.

Take a look at how other social media platforms are creating followings and referral juice to help real estate agents make more money:


A must-have app for Millennials everywhere, Snapchat's rapid rise to success has grabbed the attention of real estate agencies looking to target younger home buyers. The app's differentiating factor is ephemeral content: posts disappear after 24 hours, leaving no trace of their existence.

It's this short-lived sense that gives the app its core success. As a result, Snapchat users are continually engaged in the app so they don't miss a beat, compared to just 20 minutes per day spent on Facebook.

The app gives realtors a chance to post photos on-the-go and produce live video streams while creating a fun, hip, trendy vibe that appeals to its user base. Snapchat isn't a solution for every agency, but if you're looking to go after young, first-time buyers, you'll find many of them here.


Also known as the professional's network, LinkedIn gives you a chance to boost your credibility in your field. Where Facebook is dominantly used to promote your agency, LinkedIn is all for talking about yourself, your credentials, and most importantly, what makes you the best choice for real estate assistance.

Regardless of the rest of your social media strategy, you should have a LinkedIn profile. With many people starting their home search long before they ever reach out to a realtor, they're likely looking to do as much research on their end as possible before moving forward with a real person. A LinkedIn profile can easily become a piece of that research, helping them to decide whether or not they want to do business with you.

To be successful at LinkedIn, it's critical you don't treat it like an extension of Facebook. The two platforms have less in common than you might think, including how each is best leveraged. Instead of posting your listings, talk about your achievements or awards, contribute helpful information about your area's real estate market, post resources for people looking to buy or sell property - anything that can inject your name with credibility and professionalism.


If you haven't heard of Alignable yet, it was only a matter of time. This Main Street-personified platform was created specifically for small, local businesses to get to know each other. The sheer genius of marketing yourself on Alignable is that you are reaching your local audience - and only your local audience.

Although this networking site is for business owners to reach other business owners, keep in mind these members might also have homes to buy or sell. It's a prime opportunity to build your agency in your community while earning the trust of other business owners and professionals.

Wrap Up

If you're stuck in a Facebook rut, remember you do have other options. Though Facebook dominates the social media landscape, other social media outlets can help you broaden your reach to create a cohesive marketing strategy your audience won't help but notice.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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