Real Estate Marketing & Beyond
Over recent years, the world, and in particular the house hunter’s world, has increasingly become digitalized. 90% of home buyers have searched online when looking to buy a property, while Google.com online real estate related searches have grown by a massive 253% in the last 4 years only.
From video tours, social media to drones, there lots of fresh and innovative ways to help your property stand out and sell it faster. This article discusses three technologies that you can use to enhance your online listings.
3D Video Tours
Today, pictures are not enough when you want to sell or buy a house. Recent technological advances are giving prospective buyers a life-like, more in-person view of a property without them ever stepping foot inside. Through the deployment of emerging technologies such as video tours or 3D listing tools, buyers are getting a better feel of a home’s proportions, and giving them a more comprehensive idea of what they can expect see when they come for the actual tour in person.
Getting reliable access to rentals can at times be difficult. Landlords may not always be available while tracking home owners renting some space in their home may be even more challenging. 3-D rental video tours can help in cutting down on the times you are forced to request for access to a home. This, of course, makes it easier for both of you, the prospective buyer/renter and the owner/landlord.
Compared to photos, videos also give a more realistic feel of the property. Besides giving a professional look, video tours show more of the property in a relatively shorter time. Video tours make it possible to virtually take potential tenants or home buyers through your property as if they are physically present. Remember when searching for realtors to ask if this is a service they offer and if so whether you can see some of their video tours.
Drone Photography
9 out of 10 home buyers are now using the Internet as their primary research tool which makes having eye-catching house photos essential. Drone photography is emerging as a new way of getting your property listing to stand out. The kind of photographs a drone can capture provide your property listing with dramatic and beautiful sweeping shots. It also one of the best ways of showcasing the property layout and the surrounding landscape.
Because about 92% of homebuyers go online when searching for a home, getting the kind of photos captured by drones is useful. Drone photography is particularly suited for properties that have great scenery, unique landscapes, and high-end properties featuring with large gardens and swimming pools.
With good lighting, a drone captures such features with dramatic effect. Talk to your agent about their experience with working with drone photographers.
Real Estate Sites & Social Media
We live in a world that is highly interactive, always connected. If you truly want to stand out, you must ensure that you are offering information and content in a format that customers will find easy and appealing.
For property listings, make sure your property is listed on all the latest real estate sites and apps. As a seller, you must take advantage of the ever-growing power of social media. Create appealing posts about your property on leading social sites like Twitter, Facebook, Pinterest, and Instagram.
One thing is certain; technology is ever changing and getting upgraded continuously. Make sure that you talk to your real estate agent towards ensuring they are up to date in terms of using the latest technology advancements in real estate. But don’t neglect the good old real estate advertising basics like Multiple Listing Service (MLS) sites and the major real estate sites such as Trulia and Zillow as well as the flyers and pamphlets.
Earl White is Vice-President of House Heroes LLC . He was born and raised in Kearny, New Jersey, and since resided in New Brunswick, Philadelphia, and New York. After working in law for 10 years, Earl began investing in real estate full time in 2017. Earl writes for multiple real estate blogs and manages real estate acquisitions. You can reach Earl at [email protected].
