The Monmouth Ocean Regional REALTORS® and Monmouth Ocean Regional Multiple Listing Service, representing more than 15,000 real estate professionals in New Jersey, has launched RE-Target™ by SavvyCard® to improve communications, increase member engagement, and continue to reduce membership dues in support of its strategic plan.
RE-Target™ is an innovative communications channel that enables multiple listing services (MLS) and associations to deliver highly targeted messages to their key subscriber and member audiences. This new channel also establishes a robust advertising program for Monmouth Ocean’s affiliate members and local businesses to reach local real estate professionals.
“RE-Target positions us to communicate to our members where they’re most active and provide them information and access to non-association tools that can enhance their profession,” said Bryan Hutchinson, CEO of Monmouth Ocean Regional REALTORS®. “Our REALTOR® members will see important association messages when they are working in Flexmls on behalf of their buyers and sellers. It will help us meet two critical promises we make to our members- listening to innovation in the market and educating on tools that enhance their business.”
Kari Autry, VP of Product at FBS shared, “We are committed to providing new features within Flexmls that benefit our MLS customers and their stakeholders. This deep third-party integration with RE-Target positions us to provide robust communications and messaging tools, a commonly requested feature.”
“RE-Target was designed to support the local real estate ecosystem, providing a new channel to communicate important information and valuable offers for agents, brokers, and their customers,“ said Warren Dow, GM Real Estate at SavvyCard. “This program helps organizations like Monmouth Ocean improve engagement and generate non-dues revenue with almost no impact on their staff. In Monmouth Ocean’s case, this aids in their goal of keeping membership dues from rising while meeting strategic objectives.”
For more information on RE-Target contact:
Warren Dow, GM, Real Estate, warren@savvycard.com
About Monmouth Ocean Regional REALTORS®:
Monmouth Ocean Regional REALTORS®, provider of the Monmouth Ocean Regional Multiple Listing Service (MORMLS), is a trade association serving more than 11,500 REALTORS® and REALTOR®-Associates and more than 15,000 MORMLS users. MORMLS works as a clearinghouse through which more than 1,100 local real estate firms exchange information on properties they have listed for sale. Together, members participate in about 40,000 real estate transactions every year.
About FBS:
FBS is the leading innovator of MLS technology and one of the industry’s three largest MLS technology providers, serving 300,000+ real estate professional subscribers on its Flexmls® Platform. Flexmls is one of many apps and software products largely built on the standards-driven Spark® API technology platform, the industry’s first and most utilized API. FBS is a 100% employee-owned company (ESOP) and has a 44-year track record of product innovation and personal service. They have earned one of the highest ongoing (12+ years) customer service performance measurements in any industry, an NPS® of 84. Based in Fargo, North Dakota, discover more about FBS at http://www.WeAreFBS.com.
Media Contact: Katie Kapel // kkapel@fbsdata.com
About SavvyCard®:
SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called “SavvyCards”) for companies, products and business professionals. SavvyCards are currently used by over 200,000 business professionals to automate and enhance their digital marketing and lead generation efforts. When RE-Target™ is combined with SavvyCard’s flagship software, SavvyCard for Real Estate & SavvyCard for Affiliates, Associations and MLSs will have broad visibility into communication performance, member engagement, and overall return on investment for member services. For more information, visit SavvyCard.com.
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