We have made no bones here at RealtyBizNews about pointing out real estate professionals engaging the web with “less than” perfect effectiveness. The fact is, 99 percent of Brokers could probably care less about the web. Given the trend toward digital, they simply know digital branding must be addressed, somehow. The same hold’s true for many other business sectors. Marketing, advertising, any communicative business out there has great incentives to do more than pay lip service to social channels, email, conventional advertising, and so on.
Not Just For County Fairs Anymore – Online Auctions Are Unique Opportunity to Sell Homes Fast
September 21, 2011 by Anita Cooper
Paying homage to the old adage, “necessity is the mother of invention,” many real estate agents are finding alternative ways of selling real estate. In addition to the traditional method of advertising their listings in the local newspaper, or even on their website, an agent has the option of selling homes through an online real [...]
All The World’s A Stage – Virtually
September 8, 2011 by Anita Cooper
“All the world’s a stage…”, penned Shakespeare; so why not take a cue from the famous wordsmith and use a “virtual stage” to sell property? Commonly used among architects and urban planners, “virtual staging” involves the digital creation of landscaping, buildings and other structures to show what a property can look like, in contrast to [...]