RealtyBizNews: Real Estate News & More
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If you have a real estate blog, you already know that frequent posting is critical in order for that blog to be successful. And because you should be posting new real estate blogs every day, it doesn’t take long before each of your posts get buried behind newer content or archived into organized folders, usually by month.
As a real estate agent, you don’t need me to tell you how hectic your schedule can get. With the constant phone calls, home showings, open houses, and managing all your client needs, adding anything else to the “to-do” list might seem unlikely at this point.
Many tech-savvy real estate agents know there are advantages to search engine optimization. Whether they’ve only heard of the term “SEO” or actually taken the time to read a little bit about how search engine optimization works, there’s little argument about how putting effort into web marketing will benefit your real estate business long-term.
Many real estate agents out there have at least heard of the term “SEO,” but the number of agents who fully understand the meaning is few and far between.
Marketing your business is an ongoing process that involves a ton of thought and creativity. The content you post on your real estate blog or share on Facebook and Twitter must be timely, informative, precise and significant enough for home buyers and sellers to want to come back to your page.
Having a business account on Elance, which I rarely use, I often see job postings from real estate agents and real estate companies looking for search engine optimization. I’ll read through lengthy job descriptions and they always seem to end the same way: “I want to rank #1 on Google for all of my keywords and search terms!”
If you don’t already have a real estate website, one of the first things you’ll have to do in order to build a top-ranking site is choose a domain name. Sounds easy enough, right? Well, when it comes down to it, choosing the right domain name for a website may be a bit more difficult than you might first expect.
Nearly 90% of real estate transactions start with homebuyers searching property over the internet. So naturally, owning a high-ranking website should always be a top-priority for real estate agents looking to maximize their revenue potential. But getting your website to rank is often a time-consuming and challenging process
As an agent looking to attract new business, posting plenty of useful property information such as the square footage, school districts, association fees, the number of bedrooms, bathrooms, and of course the pricing statistics certainly satisfies the basic needs of a real estate page, but does it accomplish its main purpose of reeling in new clients?
As you probably well know by now, the real estate market has been slow in the past few years. That’s not to say that there aren’t people out there still doing very well, but the fact of the matter is that properties are not selling as easily or as quickly as they used to.
