In news from Indianapolis, Simon Property Group, Inc. is bringing high-energy runway fashion to shoppers across the US with Simon Fashion Now. This free celebratory event, from the nation’s largest developer of high quality retail space, comes to premier shopping centers from Houston to Indianapolis.
Signature Simon properties will offer these special shows to preview fashion styles that are currently unavailable, unlike typical fashion shows where buyers have to wait for several months. This Spring Simon Fashion takes high fashion straight to the consumer. Shari Simon, Senior Vice President of Corporate Marketing, added this:
“Our consumers like to be able to immediately go to the store to try on and see the fashions featured in the show and we can provide the NOW factor to them through Simon Fashion Now. We interpret the season’s trends and create hundreds of accessible looks on the runway that are available for purchase that same day.”
Celebrating and capitalizing on trends is what this new initiative is all about. By providing shoppers with a realistic runway experience, Simon Fashion and their collaborators cross the divide that so often separates fashion from the “real people” who consumer it at the other end of the spectrum.
In addition to making cutting edge fashion available. these new runway initiatives will allow consumers to get advice and insight as to what is happening in the fashion world via an interactive format. This initiative is pretty much like the social media craze that hit the Internet. One look at the classy event image below reveals what a powerful initiative Simon has come up with for the industry.
The obvious “win-win” here is that Simon Fashion has become the bridge spanning the gap between retailers and their customers. Buzz creates sales, and clients get the best combination of value possible. Paul Marciano, CEO of GUESS, had this to say: “The fashion show is a great way to showcase the newest collections and the amount of traffic it drives into our stores is phenomenal.”
This Indianapolis contingent of these new shows will be held at The Fashion Mall at Keystone on April 29 & 30. Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. For those unfamiliar, Simon Property Group is also Forbes’ most admired real estate company for 2011. David Simon’s company is one powered by massive resources and ideas – this looks like still another one. This is what we talk about when we mention “an integrated approach” to business.