• Sellers may be able to boost the value of their home by an additional 12 percent with just a few smart repairs, according to a new survey of 300 residential real estate professionals by the Consumer Reports National Research Center

    Five Low Cost Tips to Boost Your Home’s Value
  • The housing world was famously slow to embrace technology when that thing that used to be called the World Wide Web appeared, but it finally got the message. It seems to be on an app-a-day binge, but some tech is showing up in other ways in the housing world.

    Real Estate Tech Updates
  • The first wave of home owners who had lost their home to foreclosure or short sale during the foreclosure crisis are re-emerging, having made it past that seven-year window often needed to repair their credit ratings

    Boomerang buyers: 7.3 million ex-homeowners ready to bounce back
  • This week saw the launch of a brand new, and some might say quite controversial property portal in the UK, called OnTheMarket.com. This new property portal has been founded by a conglomerate of UK real estate agents in an attempt to break the duopoly of Rightmove and Zoopla. The agents involved include Savills, Knight Frank,… [Continue Reading]

    OnTheMarket.com: Is it Worth the Gamble?
  • If you haven’t heard of a real estate tech startup called Benutech, it’s about time you did. This company is doing something truly different, and it’s a brilliant way for a savvy agent or company to generate leads of potential sellers

    Benutech offers realtors a powerful new way to acquire leads

The Pulse

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Five Low Cost Tips to Boost Your Home’s Value

Sellers may be able to boost the value of their home by an additional 12 percent with just a few smart pre-listing repairs, according to a new survey … [Read More...]

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How Important is Word of Mouth Advertising for Agents?

According to the National Association of Realtors® 88% of both home sellers and buyers used an agent in 2014. Of the other 12%, 7% bought directly from a builder and 5% bought directly from the seller. The question agents should be asking is how does that 88% decide which agent to go with? The numbers […]

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When sellers want too much, it can quickly kill the deal

Some sellers want to take more with them than a favorite light fixture or curtain rod. They may want to move entire rooms to their new home.

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Should Real Estate Professionals Buy Sales Leads?

Should you buy leads? Only if you are willing to put in the work required to convert.

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Getting Leads through Content Marketing

Content marketing is an ongoing conversation. If you can capture the interest and trust of your readers, you have exponentially increased your opportunity to capture and nurture these conversations into motivated and loyal clients.

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How To Create Compelling Content for your Real Estate Blog

The role that your Web site plays in your marketing strategy is to augment, amplify, and automate conversations about real estate. photo credit: cogitosergiosum via photopin cc Many of your online readers will land on your site because you sent them there, either through advertising, flyers, Craigslist, pay-per-click, or just conversations on the street where […]

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3 Social Media Missteps To Avoid At All Costs

Social media offers the chance to interact with people, transfer value, and generate leads from platforms like Facebook, LinkedIn, Twitter, and YouTube. Still, real estate professionals consistently make mistakes in their overall social media strategy