Realtors – Do You Get The Gist?



An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.” What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if [...]

All The World’s A Stage – Virtually



“All the world’s a stage…”, penned Shakespeare; so why not take a cue from the famous wordsmith and use a “virtual stage” to sell property? Commonly used among architects and urban planners, “virtual staging” involves the digital creation of landscaping, buildings and other structures to show what a property can look like, in contrast to [...]

Listings By Remote – A Simplified Marketing Strategy For Realtors



Video on Demand for realtors

Real estate professionals now have another fabulous tool to add to their marketing toolbox – Video on Demand. Not your ordinary “pay-per-view” idea, VOD allows realtors to be able to advertise their listings on numerous real estate websites as well as a “Home Preview Channel” that is set to launch this month, beginning in five [...]

Real Estate Pros Can Benefit From Workflow Software



foreclosure stress

Professionals involved with the unfortunate task of handling distressed real estate must deal with hundreds of tasks associated with each property. The sheer volume of foreclosures and short sales combined with the “hurry up and close this deal” mentality of many lenders in a rush to get properties off their books, can lead to errors [...]

Fast and Furious Property Searches – At Your Fingertips



Blackberry

The fast paced world of real estate marketing is constantly changing, and technology is fast changing with it.  The research company comScore Inc. reveals that nearly 75% of local searches are being done via a mobile web browser. To be competitive, realtors should maximize the use of mobile technology to market their listings. A new [...]

Seriousrenters.com, A New Tool For “Serious” New York Renters



Today saw the launch of an exciting new real estate portal for New Yorkers, www.seriousrenters.com, a brand new service that matches the Big Apple’s go-getters with an apartment to die for. The new service has been developed by SERIOUSRENTERS, in conjunction with their affiliates MLX to provide an answer to one of the biggest problems [...]

Zillow Off To A Flying Start As Value Soars to $1.6 Billion



Zillow share price

All concerns about the housing market being in the doldrums were set aside yesterday, as investors scrambled to grab a piece of the hugely successful Zillow real estate website yesterday, as the company’s value skyrocketed to more than $1.6 billion.   Zillow, which has yet to turn over a profit in its seven years of [...]

RealtyStore Releases New Lead Generation Program for Professionals



RealtyStore which is a leading provider of foreclosure and vale real estate has just announced a new program for real estate professionals. It is expanding its lead generation service nationwide. This is a low cost way for real estate professionals to promote their services to more than one million motivated visitors every month. Tim Chin, [...]