Building a Successful Integrated Marketing Campaign



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Marketing today has many facets, constantly expanding in our fast-paced, noise laden, digitally driven society. Juggling existing transactions, marketing, prospecting, and customer service can sometimes pose a challenge.

Here’s 3 social media trends real estate pros need to know



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Image-centric networks are growing, and Google+ seems to be losing favor. Forbes.com columnist Jayson DeMers recently offered up some of the latest trends in social media.

4 Steps to Boost Your Online Presence



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With home shoppers performing an average of 11 searches before taking action on a real estate site, it’s important that you get yourself front-and-center on the Internet.

Top 100 Real Estate Pros on Pinterest



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Pinterest is a social media network rapidly embraced by people in different domains and, indeed, there are many areas that can benefit from using this network. photo credit: mkhmarketing via photopin cc The real estate domain is no exception. Professionals can use it in many ways, from creating boards with their listings to becoming a […]

6 Things Not To Do When Staging an Open House



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Open houses can be a great way to show off a property to many potential buyers all at once, but you want to be careful to leave a good impression.

Is Home Staging a Waste of Time?



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Staging may not be important and may not raise residential sales prices, according to researchers at the College of William & Mary.

Marketing Strategies for Successful Real Estate Agents



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For real estate agents it is important to get an edge on ethical grounds. Those with experience in the business tend to agree that smart strategies have long-term benefits while sleazy tactics result in long-term consequences.

Blogging for Community Involvement



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Here is an idea that every real estate investor should borrow from tech savvy Realtors. Begin regularly posting a blog focused on activities, events, and interesting perspectives about the community you serve.

New Guide Helps Realtors To Highlight ‘Green’ features



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Green features in a home can be a selling point, surveys show, and now there’s a way to highlight them on Multiple Listing Services.

Disclosing Energy Costs Leads To Faster Sales



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A preliminary analysis of Chicago single-family homes suggests that real estate listings that include energy costs spend less time on the market and have a higher closing rate.