Surfing for Homes – A New Facebook App Is Here

October 7, 2011 by


Ah, applications, or “apps” for short. We love ‘em don’t we? There are apps for every possible thing under the sun – apps to help you keep track of when it’s tea time, game apps, design apps – you name it, it probably has an app for it. So it’s no surprise that Cervera Real […]

Realtors – Do You Get The Gist?

September 15, 2011 by


An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.” What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if […]

Real Estate’s Underutilized Shadow Markets

January 10, 2011 by


The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.

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