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Featured News, Residential

The Home Investment Dichotomy

By Joe Spake | March 4, 2011
We have been hammered with news stories over the past couple of years about the part of the American Dream that has to do with home ownership. Is home ownership still an aspiration, or is it just looked upon as another bad investment? Constant hype by the real estate industry, over decades, that homes are good INVESTMENTS, brought exhilaration in the real estate market as the investment factor drove it right up to the precipice, and malaise as the market tumbled down.
Featured News, Real Estate Technology, Social Media

Are All Those People Really Your Friends?

By Joe Spake | February 28, 2011
Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to "like" them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.
Coaching, Residential

Foreclosure Purchases Not Easy for Most Buyers

By Joe Spake | February 9, 2011
With over a million homes foreclosed in 2010, and the news reports of decreasing values and the deals to be made on foreclosed properties, why wouldn't any owner-occupant home buyer want to get the best possible value? These and other questions are justifiable when so much confusion and doubt rules any market.
Real Estate Resource

Overvalued - Undervalued and the matter of Emotions

By Joe Spake | February 3, 2011
No matter what mathematical equations we apply to the equation of a real estate deal, the human factor can always take over. Facts and figures help greatly in trying to establish value, but when emotion takes over the math goes out the window, and sometimes the deal. The true professional makes allowances for the emotion of the deal.
Coaching, US Real Estate

Underwater Home Owners Lose Mobility

By Joe Spake | January 25, 2011
Across the US there are homeowners faced with tough decisions. Not only concerning foreclosures and defaults, but getting out from under homes they cannot sell to take employment elsewhere. Anchored to properties that lost half their value when the bubble burst, some families have to decide between losing their home altogether and having gainful employment and a future.
Coaching, Featured News

Filling Your "Sales Funnel" With Social Engagment

By Joe Spake | January 17, 2011
While you wait on that next family to arrive for their home tour, you may as well become an Internet engagement guru. By using the social media channels properly, real estate brokers and other professionals can optimize every lead, and more importantly every sale. Cold calls are out, social engagement is in.
Lead Generation

Real Estate's Underutilized Shadow Markets

By Joe Spake | January 10, 2011
The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.
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