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What is 3D Architectural Rendering?

By Dean Signori | June 3, 2019

3D architectural rendering converts a three-dimensional object into a 2D image. It’s typically done on a computer, and it allows the architect, or anyone else using the image, to see the 3D object on a 2D surface, like a computer screen. This image can then be manipulated in many different ways and used for a variety of purposes.

In many cases, this 3D rendering isn’t used for architectural purposes at all, but for movies or video games. When you watch a movie or play a video game on your television, the objects and people look like they’re 3D, even though they’re on your flat screen TV. We often call it photo-realistic CGI rather than 3D rendering, but it is the same thing. Product designers often use the same process to prototype products before manufacture like this example by Snack On Design.

It can also be used to design clothing, shoes, cars, houses and much more. By using computer programs that are specially designed for the purpose, 3D renderings of any object can be created and then tweaked throughout the entire design process. You can give these interactive 3D visualisations texture, shape and colour.

3D rendering also shows up in advertisements, magazines and books. The images are not always photos, but images that were rendered on a computer screen to look like the real thing. However, non-photo-realistic rendering is sometimes used to give the object unique qualities. It’s also used in art or as a form of expression — a movement that no one expected or even saw coming until it was already here.

What Are the Benefits for Real Estate

As you’ve probably already guessed, the application for architectural 3D rendering in real estate is limitless. 3D rendering allows for enhanced architectural visualisation and 3D modelling of floor plans and other design aspects of a home.

This type of architectural 3D modeling can be used by contractors to design homes, by companies who perform home renovations to showcase the finished project to the client or by real estate agents who want to show off a home that has not yet been built. Every one of these applications benefits real estate by contributing to the design and sale of the home.

Real estate companies also can use 3D rendering for 360-degree home tours and walkthroughs online. This gives them cutting edge tools and technology to entice home-buyers and sell more houses.

Commercial real estate can also leverage 3D rendering for designing their properties, helping them to more quickly identify flaws and redesign aspects of the project without costing a fortune. The cost savings of 3D rendering for such a large project comes as a relief to most property developers because it allows them to cut costs while it’s still safe to do so.

3D Modeling and Rendering Services

The 3D rendering process takes time and expertise. Not everyone can jump right in and create these images in detail. They require dedication and attention to detail so that they are accurate and usable for the correct purpose.

Creating a 3D image includes a lengthy process involving four phases that could change depending upon the exact needs of the project. However, these phases follow the same general guidelines for creation.

The first phase involves building the environment with several camera angles and some lighting. Building upon these preliminary designs, phase two materialises the scenes with more refined lighting as well as assets and materials. Phase three adds in furniture and decorations, and phase four incorporates backgrounds like the sky, landscapes and more.

This process lends itself to many different 3D modelling and 3d property rendering services like creating floor plans and aerial views, designing the interior or exterior of a home, furniture placement and staging, 360-degree views and tours and so much more.

These services can enhance the appeal of your project, helping you to market and sell the project much easier. They can also help you give stunning presentations to buyers, allowing you to edit them in real-time when key stakeholders want to see changes. They also save cost while assisting potential investors in realising your vision for the future.


The world of 3D architectural rendering has come a long way, and it lends itself well to a variety of uses, both recreational and professional. It takes someone highly trained or experienced in 3D rendering to create these images with the utmost accuracy. However, once completed, these images are invaluable to many industries, including the world of real estate.

Without 3D rendering, you wouldn’t be able to watch movies, read books or see a virtual walk-through of that home you’ve had your eye on.

"Dean Signori leads the team at Homes Direct 365, a luxury furniture company based in the UK. With over 10,000 products growing daily ranging from antique French style, mirrored & shabby chic furniture. Advising property owners and real estate brokers on interior design and home staging."
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