Rules of Phone Use in Foreclosure Marketing



Phone etiquette for foreclosure marketing © Komissar52 - Fotolia.com

Many real estate professionals – agents, brokers and investors – have embraced the use of the telephone when contacting homeowners facing foreclosure. Here’s the question: How compliant are you with state and federal rules? Do you know some of the issues you’ll need to think about before making your first call?

Gas Prices a Motivating Factor for a Real Estate Website?



Rising gas prices drive us crazy - but not that crazy! © duckman76 - Fotolia.com

I recently read an article that listed five crucial reasons for having your own real estate website and found it a bit more entertaining that I first expected it to be. Most of the points being discussed were fairly obvious and nothing you don’t already know. Topics like 84% of buyers are looking online for […]

Brand Your Real Estate Website….ON EVERYTHING!



brand building

As a real estate agent, you probably already know that your competition is everywhere. Depending on where you are located, there could literally be hundreds of real estate websites in your area alone that are all competing for the same leads.

Common Craigslist Mistakes for Real Estate Ads



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If you have been in real estate sales for any length of time, chances are you’ve probably used Craigslist at one point to market your home or condo listings. And if you live in a major market such as Chicago for example, you’re also probably aware of the horrible over-saturation of apartment finding ads that make local home buyers and renters want to scream

Mobile Devices Become Standard for Housing Consumers



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Home shopping is no longer confined to desktops or laptops and real estate agents who don’t get the mobile movement will be thumb-typed right out of business. Instead, today’s unwired home shoppers are using mobile devices to do everything from browsing for housing via GPS to streaming videos of homes for sale.

Custom E-Mail Signature a Vital Component for Realtors



© bakelyt - Fotolia.com

As a real estate agent, you likely send out a handful of e-mails on a daily basis. Or depending on how large your business is, you may even be sending out dozens of e-mails each day. Many of these messages go out to colleagues, mortgage lenders, attorneys, and various other people who may not be […]

Buy and Sell: National Real Estate Websites



© kentoh - Fotolia.com

Where are most homebuyers looking for real estate for sale in their area? While it’s difficult to know for sure how people research and locate available properties on the real estate market, social media and national real estate websites have certainly changed the game in how we buy and sell real estate.

What Do Successful Real Estate Agents Have in Common?



Successful real estate agents

We recently wrote about how to optimize your profile on ActiveRain, one of the top social networks dedicated to real estate professionals. Last week, ActiveRain released the following infographic and study based on the responses of 1,758 real estate professionals. Of these real estate professionals… 22% of the respondents made over $100K a year and […]

Realtors Fail To Keep Online Listings Up To Date



Incorrect property listing prices are being reported

Real estate professionals in the US are complaining of coming across far too many errors with online property listings, and say that agents are not doing enough to make sure that the details on their listings are kept up to date.   Troy Deierling, who works in the Sedona, Arizona, real estate industry, is just […]

HomeHeads to Build Trust in California Realtors



While the debate about whether to buy or not to buy continues to rage, there is another heated arguments doing the rounds that we like to think shouldn’t even be on the agenda – DIY.