Are you living in Twitter obscurity, wondering if anyone will ever read your tweets? If you find that you’re tweeting, commenting and sharing to no avail, you’re not alone.
Selling tricks – when they might not be such a great idea
November 12, 2014 by
It goes without saying that as a seller, you will want to do everything in your powers to increase the value of your property and that you will try your best to raise that asking price.
Staying Connected & Keeping it Professional
October 13, 2014 by
Technology makes you more connected and with that, comes a rush to always be responsive. But in that rush, you may be tempted to take some shortcuts with your messaging.
The Biggest Sin on Social Media? Sharing Too Much
October 6, 2014 by
In the year of the “selfie,” you may find it difficult not to think of social media as just a means to promote yourself and get your message out. The more you post, the more connected you look, right?
Google Ads for Realtors: How Much Does a Lead Cost?
October 1, 2014 by
Virtually every real estate professional markets themselves online one way or another, whether it’s through their own website or simply by dumping their listings on multiple MLS’s and sites like Trulia and Zillow.
The Truth About Mailers and Why I Use Them
September 17, 2014 by
As a person who has created marketing that does not require me to knock a door, cold call or send a mailer, how is it possible that I can advocate mailers?
20 Social Media Posts Guaranteed To Get People Talking
September 12, 2014 by
If you want to avoid being one of those agents who just heard about this new platform called ‘Facebook’, and you want to take charge of your social presence, then you need to be proactive.
How to Build Trust in your Brand
August 18, 2014 by
There was a time when the decision to do business with someone was based on the number of known options and the availability of information about that person or company. If you saturated your local market with advertising, or if you were the only game in town, there was a pretty good chance that you […]
Time to get noticed online: Here’s how you can do it
August 14, 2014 by
In the start-up world, making a big change with your business model is called a “pivot.” Basically, it means it’s time to make a purposeful decision to change your company’s path.
Will The Zillow-Trulia Merger Bring Much Needed Innovation To A Stale Real Estate Industry?
August 6, 2014 by
The traditional real estate industry, like book publishers before them, think they are too powerful to be run over by upstarts like Zillow and Trulia. But the reality is, the internet long ago changed the playing field for the real estate brokerage industry.
