RealtyBizNews: Real Estate News
With the latest on mortgages, refinancing, real estate & home tips
Those with a taste for luxury in real estate might remember Luxist, what used to be an extremely popular online hub for everything upscale. The site became successful covering “real estate, trends in travel, the art world, shopping, fashion, gourmet food, wine and the spending habits of the rich and famous,” and had a very loyal following. Then came a maybe not so brilliant re-branding campaign, and the Perez Hilton look plus thunder thigh celebrity photos (see below).
As we all know – and studies emphasize it – Facebook is THE social network, number one in 127 countries in the world. So it is natural for the next post in our series on great real estate professionals to watch online to focus on Facebook. You’ll find listed below mostly pages of companies and […]
Although the thought of closely managing yet another social media account may sound gut-wrenching, anything that can possibly drive more business and attract more home buyers is certainly worth the extra effort. So just how can Pinterest benefit your real estate website’s SEO?
Everybody on the Internet loves lists. As to the reason “why” people enjoy them, it’s enough to look at the psychology behind them. Basically though, lists cover a few basic reader needs, and relieve some of the pain of web texts. Not the least of these “pains” is eye strain and fatigue in reading long texts on your screen, but this is fodder for another article. Let’s just say lists are “easy”, and get on with this one.
If ever a business professional wanted to understand how to engage via the web, the Super Bowl initiative by Coca Cola offers some vibrant clues as to how to proceed. We thought it might be helpful for readers interested in digital marketing to take a look at the so called “Mirage” ad, and the game behind it too. As you know, Super Bowl Sunday is as much about commercializing and socializing, as it is about touchdowns.
Over the next few months, many sellers will have their hearts broken. This will be primarily self-inflicted but much of it enabled by collaborating real estate agents. The hurt will come as a result of the positive real estate news splashed across the headlines.
Consider this: In 2011, according to J.D. Power reports as noted on an AGBeat release, only a measly 58% of home sellers use websites and website listings to promote properties. This number was peaking at 82% in the year 2010.
In a digital world where everything is online, agent reviews can sometimes be an under-rated, under-appreciated lead generation resource. When someone runs a search for “good real estate agents in [city name],” often times Yelp will be a top search result. So when users click on Yelp to find a local agent, wouldn’t it be nice if a link to your contact information was the first thing they see?
Look no further, as all the key real estate professionals who share relevant content on various social media networks are to be listed in RealtyBizNews.com’s “Real Estate Professionals to Watch on Social Media” Series.
Don’t you love it when your points are illustrated by others? So much is professed where the value of online discussion is concerned, online marketing, social media ROI, and just where the real estate pro fits into the equation. The “end all” proof of digital marketing channels for your Realty endeavors though, is actually resident in but one facet of communicative value – reciprocity. A nice group on Twitter, Homes Boston on Twitter, just helped me prove so. Bear with me, I’ll explain.
