It’s been awhile since we’ve discussed how the popular social sharing service Pinterest can help generate traffic to your website. Although the thought of closely managing yet another social media account may sound gut-wrenching, anything that can possibly drive more business and attract more home buyers is certainly worth the extra effort. So just how can Pinterest benefit your real estate website?
What follows is a quick 'how-to guide' on using Pinterest for search engine optimization purposes:
Step 1: Carefully use keywords in your Pinterest profile and Pin Boards. Google and other major search engines are starting to index Pinterest profiles, so making sure all your real estate-related keywords are scattered throughout your description and each specific Pin Board will obviously increase the chances your account will show up during a search.
Step 2: Always link your pins back to your real estate website. Of course not everything you pin has to come from your website, but make sure the majority of your pins offer such links. The best way to do this is by constantly pinning local real estate listings. If you happen to see a fabulous new home listing in your area, with really stunning interior and exterior photos, always be sure to pin these images from the listing pages from YOUR websites.
Step 3: Link your Pinterest account to Facebook. There’s no denying that Facebook is currently the most used social network. One of the benefits of frequently using Pinterest is that it allows every user to link their activity to a Facebook account. What does this mean? Simply put, all of your pins and repins will then appear on your Facebook wall, as well as the Facebook ticker, allowing all of your Facebook friends and followers to check out all the great images you’re posting on Pinterest. Of course this really only benefits you if you have a strong Facebook following. Which by now, you should.
Step 4: Like other social networks, Pinterest provides real estate agents the opportunity to build safe links back to their real estate website. Pinterest’s domain authority has already reached a very high-level, so the more links you build through your account, the stronger your search results will be. In other words, use Pinterest as frequently as other, more mainstream social networks like Facebook and Twitter.
Step 5: Add Pin It buttons to your real estate website and blog. Social sharing is now considered to be one of the easiest ways to drive traffic to your site, so give readers every possible opportunity to share the content and images they see. Installing Pin It buttons couldn’t be easier and Pinterest even offers a video tutorial here.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate and writing published Market Snapshots for Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.