How Not To Automate Your Social Media Campaign



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Automating your social media strategy is a good way to save time, but it may not pay off in the long run, according to Melissa Leiter, an independent marketing consultant who specializes in social media strategy.

7 Ways Realtors Can Use LinkedIn To Generate Leads



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Given its demographic skew towards affluent professionals, LinkedIn is a great place for commercial real estate agents to connect with a very valuable target audience. However, professionals buy and sell their own houses and properties too. That means LinkedIn is also a great tool for residential real estate professionals to build relationships that lead to sales.

Real Estate Ads Get a Dose of Political Correctness



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Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more ‘politically correct’ phrasing so as not to offend anyone reading them.

Tips for Selecting a URL That Attracts Customers To Your Real Estate Site



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Because domain names cost less than $10 a year, you may have good reason to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. The URL is important to search engines ranking […]

Instagram For Real Estate Agents What Are The Benefits ?



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Instagram is a social media platform that encourages users to share pictures.  Real estate agents can use Instragam to share photos and get people excited about their listing.  Below are some of the benefits of using Instragram and tips on how real estate agents can make the most of it. Cost effective- One of the best […]

New Service For Vacation Rental Owners Wanting Inquiry Assistance



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If you own a vacation rental (or several) somewhere in the United States and use online booking websites like Booking.com, VRBO®, or HomeAway to promote your properties, you likely know how hectic all those e-mails, phone calls and inquiries can get—especially during peak vacation seasons. Of course every situation is different when it comes to […]

Social Media and Todays Real Estate Agent



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Real estate agents can use social media sites to reconnect with family and friends, acquire new customers, promote your listings for an extremely low cost, generate more leads, and make more money.  In fact, the majority of agents are on one of the top social media sites.  Before you sign up for a social media […]

Top Tips For Real Estate Agents Who Use Twitter



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If you’re a real estate agent, and a avid fan of Twitter here are a few steps that will assist you in maximizing your online efforts. #1) Use the 80-20 rule- As a general rule, real estate agents should only tweet about sales and properties 20% of the time.  The other 80% should be used to […]

The Most Effective Real Estate Marketing Tactics in 2013



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As the housing market continues to recover in 2013, real estate agents are using different tactics to market their houses and attract new clients.  Below are some of the top tips for agents who want to market their properties or business. Compatibility with mobile phones- Almost everyone has a mobile phone, and there are plenty […]

The 3 Best Real Estate WordPress Themes Available in 2013



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Today’s real estate agents understand that a comprehensive, highly-visible web presence is no longer optional if expanding your business and maintaining success in the real estate industry are things you want to achieve throughout your career. Statistics vary, but nearly every home buyer today begins their home search online and without some way for these […]