A luxury rental site that can best be described as Airbnb for mansions raised $11 million in Series B funding, in another sign of how the sharing economy is making inroads into real estate.
How Important is Word of Mouth Advertising for Agents?
January 15, 2015 by
According to the National Association of Realtors® 88% of both home sellers and buyers used an agent in 2014. Of the other 12%, 7% bought directly from a builder and 5% bought directly from the seller. The question agents should be asking is how does that 88% decide which agent to go with? The numbers […]
Real Estate Ads Get a Dose of Political Correctness
January 17, 2014 by
Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more ‘politically correct’ phrasing so as not to offend anyone reading them.
What the Coca-Cola Chase Super Bowl Ad Can Teach Us
January 24, 2013 by
If ever a business professional wanted to understand how to engage via the web, the Super Bowl initiative by Coca Cola offers some vibrant clues as to how to proceed. We thought it might be helpful for readers interested in digital marketing to take a look at the so called “Mirage” ad, and the game behind it too. As you know, Super Bowl Sunday is as much about commercializing and socializing, as it is about touchdowns.
Have a New Real Estate Website? Start Getting Instant Results Today
October 19, 2012 by
So you’ve just started a real estate website and want to start generating leads right away. As you know, search engine optimization is a long-term process that will boost your site’s authority over time, but not immediately. So what’s the best way to start getting an initial return on your web investment?
Wisconsin’s Shorewest Realty Shows Up On Radar – Others Don’t
October 9, 2012 by
“Pulling out the stops”, sometimes that’s what it takes to break ahead of the competition. This morning an article over at Inman News tweaked my interest in a real estate company that may just be pulling those proverbial bonds of convention. Wisconsin based Shorewest Realtors not only released a cutting edge new website, but went to TV advertising to tell about it.
Zillow® Set to Launch National TV Commercials
September 19, 2012 by
Consumers in the market for a new home will now be reminded to conduct their home search using Zillow® while watching national television channels such as ABC Family, HGTV, CNN, and the Travel Channel.
Local Listing Sites Can & Will Boost Your Exposure
August 9, 2012 by
If you own a real estate office, how seriously do you take business listings sites? Some listings platforms such as Google Places and Yelp! allow for business owners to respond to reviews and learn about their customers’ experience or satisfaction, so taking it seriously can really improve your reputation among potential clients.
Blog Categories Matter on a Real Estate Website
July 5, 2012 by
If you have a real estate blog, you already know that frequent posting is critical in order for that blog to be successful. And because you should be posting new real estate blogs every day, it doesn’t take long before each of your posts get buried behind newer content or archived into organized folders, usually by month.
Real Estate Marketing and The Computer Age – Are You Missing Out?
July 4, 2012 by
Exciting news for Trulia.com users. Earlier this week, it was revealed that California based Move, Inc. – the premier online real estate source,has agreed to use the ListHub Syndication Network syndicate listings to Trulia, Inc.
