RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Marketing Insider » Real Estate Marketing » Advertising » Zillow® Set to Launch National TV Commercials

Zillow® Set to Launch National TV Commercials

By Joe Heath | September 19, 2012

Consumers in the market for a new home will now be reminded to conduct their home search using Zillow® while watching national television channels such as ABC Family, HGTV, CNN, and the Travel Channel.

Announced yesterday on the Zillow® blog site, the new TV commercial, titled “Find Your Way Home,” will premiere this fall and highlight website features that include a custom, user-drawn boundary search and a map of nearby neighborhood amenities from each listing. The context to the new Zillow® ad features a woman at home on the couch searching for real estate on her tablet, while dreaming about growing into one of those homes with her family. As she decides that this home may be the one, she then proceeds to fill out the contact form to get in touch with a local real estate agent--who we’ll assume is purchasing Zillow’s “Premier Agent” ads seen throughout the company’s main website.

With other innovative products such as the Premier Agent Websites now used to expand their presence in the real estate industry, it seems surprising that it’s taken this long for Zillow® to start rolling out national advertisements on television. But as the old saying goes, however: better last than never.

The overall vision for airing new TV commercials is to further strengthen their position in the real estate game and increase the ability to grow and become an even bigger giant in the business. And by marketing themselves in creative, high-quality production television commercials, I think there’s no doubt they’ll accomplish just that. To get a sneak preview of "Find Your Way Home," check out the Zillow blog page.

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in market research and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and is a managing partner at  Real Estate Web Creation, LLC.

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.
  • 3 comments on “Zillow® Set to Launch National TV Commercials”

    1. Hello Jay,

      If you end up shooting any commercials in the Phoenix area I would love to be involved. I am an actor here and would be happy to send you my headshot and resume if you email me. I regularly use Zillow to check on the value of my home here in the valley and think Zillow offers a very useful service.


  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram