Facebook Is Now Testing Video Ads For Live Broadcasts



Their introduction is probably not a surprise for anyone who follows Facebook’s various video products. These ads are extremely lucrative and a Live product that didn’t have any ads could lose the company a massive amount of potential ad revenue.

Leveraging Behemoths by AdRoll: What’s Your Best Conversion Fantasy?



AdRoll has just come out with research that shows Facebook Exchange (FBX) as the biggest deal in online advertising for 2012. Experts and world leaders in the field of retargeted advertising, AdRoll has shown explosive growth similar to that of FBX. Perhaps it takes a phenomenon to know a phenomenon?