A new startup called Tomi.ai aims to use machine learning to help agencies optimize ad targeting on Facebook.
Why Agents Should Focus on Hyperlocal Targeting on Social Media Ads
January 24, 2020 by
When deploying social media advertising, agents often make the mistake of casting a wide net to capture potential clients. Targeting too broad of an area can result in poor ad relevance and lead to unqualified leads as well as wasted time and money. Using hyperlocal targeting, however, ensures the right people see the right social […]
5 ways to Leverage Facebook Advertising to Promote Your Real Estate Agency
June 25, 2019 by
Are you looking for more leads for your real estate agency? Have you tried multiple marketing options with no results? If so, it’s time to up the game with Facebook advertising. Facebook is a record-breaking social media platform. As of the first quarter of 2019, Facebook had 2.38 billion monthly active users. According to Pew […]
HUD charges Facebook over unfair housing ads
March 29, 2019 by
Just a week after adjusting its ad targeting options for housing and job advertisements, Facebook has been slapped with a charge from the Department of Housing and Urban Development that alleges it broke Fair Housing Act regulations. The HUD’s lawsuit against Facebook alleges that its advertising platform doesn’t deliver housing ads fairly, and that it […]
Facebook Real Estate Advertising: Tips and Tricks
February 28, 2019 by
Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]
Realtor.com launches Local Expert marketing program
November 6, 2018 by
Realtor.com has launched a new digital marketing program called Local Expert that will follow prospective home buyers with ads across its search pages and in their Facebook news feeds.
Why writing actionable real estate content is a chore and what you can do about it
October 28, 2018 by
One of the things that separate real estate agents with great online presence from the small town players is actionable real estate content. It only takes a small poking around to notice the mass of real estate websites with no blogs and others with nice designs but really poor blog content quality. Yea, taking time […]
Tips to create real estate signage that works
September 5, 2018 by
Real estate signs are more important than you might think. Done right, they can help to raise awareness about your brand and help to reel in those potential clients more easily
Homesnap Introduces Facebook’s Dynamic Ads For Real Estate For Brokerage Firms
July 25, 2018 by
Homesnap, the industry-endorsed consumer home search platform, today announced the ability for brokerages to leverage Facebook’s Dynamic Ads for Real Estate with the introduction of a new service offering
Five Easy Ways For A Real Estate Agent To Advertise Their Listing
June 21, 2018 by
A good real estate agent wants to go to as many lengths as possible to advertise their many listings. Anyone could begin to advertise their listings in a better way depending on what they plan to use.
