About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Automated Lighting Systems for Homes Let there be Instant Light



Automated lighting systems cover a broad field of innovations. Find out how these lights work, the benefits, how to choose automated lighting systems and more. Smart homes are now a big trend with the market expected to reach $141 billion by 2023. An automated lighting system is one of the main components of these homes. […]

Real Estate Facebook Posts The Why and How to Rejuvenate your Facebook Campaigns



Your real estate Facebook posts will either make or break your Facebook marketing campaign. Find the best tips here to create Facebook posts that convert. They say numbers don’t lie and if this is so, then Facebook should be top of every real estate company’s list of marketing platforms. Consider this list of recent Facebook […]

5 Quick Ways to Start a Digital Real Estate Marketing Campaign



If you’re in the competitive real estate business, learn simple but effective ideas here to rejuvenate your venture through digital real estate marketing. A report by the National Association of REALTORS® says44% of home buyers look for properties online first. Now, consider that millennial who represent over 37% of home buyers spend much of their time online. […]

How to Safely Market Real Estate During COVID



The coronavirus pandemic has disrupted the way just about everyone does business. We’ve all found new ways to work in the face of quarantines and social distancing, and the real estate industry has adapted as well, coming up with ways to safely market real estate during COVID. Here are some of the best and most […]

21st Century Real Estate: Better Marketing Through Technology



Real estate marketing has evolved as time goes on, incorporating new and emergent processes and technologies as they are developed. Today, as we squarely inhabit the 21st century and all the technological innovations they bring, modern marketing solutions provide additional opportunities for realtors to market their businesses. here are just a few of the most […]

Picking the Best Lighting Control System for Your Smart Home



Smart technology means it’s easier than ever to create the perfect home environment you want, right at the swipe of a touchpad. One of the most fun and effective ways you can do this is by linking your home’s lighting to your smart network. But this process isn’t just getting one or two smart bulbs […]

The Home Control App: One-Stop Smart Home Management



Smart devices are everywhere nowadays. It goes much further than just the virtual assistant built into your mobile phone; just about every home appliance comes in some flavor of WiFi-enabled, capable of being integrated into a smart home network. From home entertainment systems and light bulbs to thermostats and even toasters, the possibilities are endless! […]

5 Great Tips for Optimizing Your Real Estate Business with Twitter



Twitter has emerged as one of the most powerful social media tools for real estate marketers. This social media platform boasts over 330 million monthly active users (MAUs). 80% of these Twitter users (248 million people) are Millennial’s who are among your top targets. Some of the reasons to use Twitter include: Driving more traffic […]

How Realtors Plan to take advantage of WordPress 5.4



As a realtor, you have to appreciate that most of your target customers are now online. Without a website, it will be hard to showcase your listings to the relevant clients. When building a realtor website, WordPress (WP) should be the first content management system (CMS) in mind. In 2020, WordPress powers 35% of the […]

Real Estate Marketing Trends That Will Shape the Industry in 2020



The real estate market in 2019 was slow and investors hope things will turn out better in 2020. Home prices grew by 3.3%, which was slower than the 5% experienced in 2018.  Investors hope that in 2020, a growing job market and low mortgage rates will boost the housing industry. For your real estate business […]