About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Finding the Best Real Estate Social Media Marketing Companies for You



Real estate social media marketing companies may not be a dime a dozen, but they aren’t exactly rare, either. Finding the best one for you, though, can be a bit of a challenge. That’s why we’ve put together this quick guide on how to choose the best one for your real estate business. Why Social […]

Marketing with Postcards: Taking Real Estate Marketing Old School



Marketing with postcards may seem like an incredibly old-fashioned way of getting the word out about your real estate business in the age of digital advertising. However, this tried-and-true marketing method is still an excellent way to grow your realty brand. Here’s what you need to know about marketing with postcards. Direct Mail Marketing with […]

Lease Management Software and How to Protect Real Estate Investments



Lease management software is practically a requirement for any real estate investment business today. Because of the complexities of real estate law and the requirements that owners have to tenants of every stripe, it’s a massive undertaking to remain in compliance without some outside help. This task gets even more complex and demanding when it […]

Small Property Management Software to Make Your Life Easier



Small property management software can be a total lifesaver if you’re a real estate investor. Yet it can sometimes be difficult to choose a property management tool that fits your specific needs, especially since there are so many different types of small property management software programs out there. Here’s a quick guide to finding the […]

Real Estate Broker Software: Powering Your Business to New Heights



Real estate broker software is the missing link for your real estate business when it comes to empowering growth, both in the short term and for the foreseeable future. Here’s what you should know about what different types of broker software programs are out there, what they do, and how to select the best one […]

The Property Manager: a Real Estate Investor’s Secret Weapon



A property manager is a must-hire for any real estate investor’s peace of mind, no matter the size of the business. Whether you’ve got just one single-unit commercial property on the corner or a whole row of residential units, you’re going to need a skilled and experienced property manager on your side to keep things […]

Is Your Building Management Software Helping or Hurting Your Business?



Building management software is designed to make it easier to own and operate an investment property. But not every management platform is the same. Is your building management software helping your real estate business or is it just making things harder? First Things First: You Won’t Get Far Without Building Management Software Before we begin, […]

Landlord Accounting Software and Your Real Estate Investment Business



Landlord accounting software is a must-have if you’re a real estate investor. The need for such software grows with the more properties you own, or the larger these properties are, but even if you have just a modest investment property, having landlord accounting software at your beck and call is an important advantage to have. […]

14 Real Estate Marketing Ideas You Might Not Have Thought Of



Real estate marketing can be tricky. If you’re having trouble thinking up new tactics and strategies on your own, here are some of the best ideas for growing your real estate business.   Real Estate Marketing Starts With Traditional Methods There’s no school like old school, and that’s why you need to begin your real […]

7 Ways to Advance Sales with Snapchat Real Estate Marketing



With 188 million daily active users, Snapchat is an all-too-often overlooked social media platform that is ripe for your digital marketing efforts. Incorporating Snapchat real estate marketing into your digital advertising strategies can, therefore, yield some major results. Here’s seven great ways to use Snapchat real estate marketing to your advantage. Create Marketing Content Quickly, […]

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