About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Real Estate Broker Software: Powering Your Business to New Heights



Real estate broker software is the missing link for your real estate business when it comes to empowering growth, both in the short term and for the foreseeable future. Here’s what you should know about what different types of broker software programs are out there, what they do, and how to select the best one […]

The Property Manager: a Real Estate Investor’s Secret Weapon



A property manager is a must-hire for any real estate investor’s peace of mind, no matter the size of the business. Whether you’ve got just one single-unit commercial property on the corner or a whole row of residential units, you’re going to need a skilled and experienced property manager on your side to keep things […]

Is Your Building Management Software Helping or Hurting Your Business?



Building management software is designed to make it easier to own and operate an investment property. But not every management platform is the same. Is your building management software helping your real estate business or is it just making things harder? First Things First: You Won’t Get Far Without Building Management Software Before we begin, […]

Landlord Accounting Software and Your Real Estate Investment Business



Landlord accounting software is a must-have if you’re a real estate investor. The need for such software grows with the more properties you own, or the larger these properties are, but even if you have just a modest investment property, having landlord accounting software at your beck and call is an important advantage to have. […]

14 Real Estate Marketing Ideas You Might Not Have Thought Of



Real estate marketing can be tricky. If you’re having trouble thinking up new tactics and strategies on your own, here are some of the best ideas for growing your real estate business.   Real Estate Marketing Starts With Traditional Methods There’s no school like old school, and that’s why you need to begin your real […]

7 Ways to Advance Sales with Snapchat Real Estate Marketing



With 188 million daily active users, Snapchat is an all-too-often overlooked social media platform that is ripe for your digital marketing efforts. Incorporating Snapchat real estate marketing into your digital advertising strategies can, therefore, yield some major results. Here’s seven great ways to use Snapchat real estate marketing to your advantage. Create Marketing Content Quickly, […]

Live Video Real Estate Marketing: The Most Powerful Tool in Your Arsenal



Live video real estate marketing is just one tool of many that you have at your disposal when it comes to increasing the reach of your real estate business. As technology continues to drive higher levels of connectivity, though, using live video to market your real estate agency has become one of the most effective […]

Real Estate Digital Marketing and How It Can Help Build Your Brand



Real estate digital marketing is one of the most powerful tools at your disposal for building your brand as a real estate professional. Here’s what you need to know about the benefits of this marketing strategy. Digital Marketing is Cost-Effective and Offers Meaningful Return on Investment If there’s one thing that any real estate professional […]

Top Ten Real Estate Websites For Realtors and House Hunters



Real estate websites are a dime a dozen today. However, if you’re looking for the best of the best, here are the top ten real estate websites — presented in no particular order —

Twitter Real Estate Marketing: What You Need to Know



Twitter real estate marketing is an excellent strategy for anyone looking to grow the reach of their real estate business. Yet the general social media marketing strategies you might employ for other platforms like Facebook or Instagram, while helpful, might not be as ideal for Twitter because of its inherent differences. Here’s what you need […]

Sign up Now and get our guide on Video Marketing for Real Estate Professionals for Free

Sign up to the Realty Biz News mailing list to get updates from our site and also get our guide to Video Marketing for Real Estate professionals for free