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Artificial Intelligence

AI Tools Being Increasingly Put to Use In Real Estate Technology

By Ben Shepardson | May 29, 2023
Artificial intelligence has taken the world by storm. Thanks to recent advances in how algorithms function and their expanded capabilities, AI is being used in just about every industry under the sun right now - and if it isn’t involved somehow yet, it will be soon. This is as true for the real estate sector […]
Marketing Insider

25 Effective Ways to Boost Traffic to Your Real Estate Website

By Ben Shepardson | May 27, 2023
In today's digital age, having a strong online presence is crucial for real estate professionals. With the vast majority of buyers and sellers turning to the internet to search for properties, it is essential to drive traffic to your real estate website. Increased website traffic not only enhances your online visibility but also increases your […]

How To Create Effective Real Estate Facebook Online Flyers

By Ben Shepardson | May 26, 2023
As the world further integrates technology into daily life, the real estate industry is not left behind. Agents are increasingly using online platforms, particularly social media, to reach prospective buyers. One such platform is Facebook, known for its expansive user base. Among the various ways of leveraging Facebook for real estate marketing, creating online flyers […]
Technology Insider

How chatbot technology can help real estate agents

By Ben Shepardson | May 25, 2023
Chatbot technology offers numerous benefits to real estate agents, revolutionizing their operations and enhancing their interactions with clients. Here are several ways in which chatbots can assist real estate agents: Lead Generation: Chatbots can automate lead capture and qualification processes. By engaging with potential clients through conversational interfaces, chatbots can gather relevant information, such as […]
Marketing Insider

Should I hire a professional email copywriter for my email marketing campaign?

By Ben Shepardson | May 25, 2023
Deciding whether to hire a professional email copywriter for your email marketing campaign depends on several factors. Here are some considerations to help you make an informed decision: Expertise and Experience: Professional email copywriters specialize in crafting compelling and persuasive email content. They have a deep understanding of effective copywriting techniques, audience segmentation, and strategies […]

How Responsive Search Ads Can Benefit Real Estate Advertisers

By Ben Shepardson | May 24, 2023
The real estate industry is fiercely competitive, with many businesses vying for the attention of potential buyers and sellers. In such a scenario, online advertising, particularly search ads, play a crucial role in reaching out to target customers and generating leads. Among the many types of search ads, responsive search ads, offered by Google Ads, […]

Harnessing the Power of Google Tag Manager: An Essential Tool for Real Estate Agents

By Ben Shepardson | May 23, 2023
In the evolving landscape of digital marketing, real estate agents are continually seeking effective tools to enhance their online presence and optimize their marketing efforts. One such tool that has emerged as a game-changer is Google Tag Manager (GTM). This tool offers invaluable benefits to real estate agents, enabling them to navigate the digital world […]
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