About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

The Quick Guide to Kitchen Cabinets



You’ve been weighing a kitchen or bathroom remodel for a while. Now, you’re ready to redo the kitchen. Your first point of attack? Your kitchen cabinets. Here’s everything you need to know about cabinets, from styles to construction to price. Types of Cabinetry First, you should know the types of cabinetry available to you. There […]

Real Estate Market Analysis for Beginners



Real estate market analysis is a way for realtors to assess information that will affect a property’s valuation and financial feasibility. It’s also a good way for a realtor to get a sense of a property in relation to the market around it. This is a vital asset to realtors, especially as the market braces […]

Keeping Wildfires at Bay: How New Technology Can Help



In 2018, California saw some of the worst wildfires on record. Fires ravaged hundreds of homes and threatened hundreds more. A record 42 people were confirmed dead and 200 missing as 250,000 people fled their homes. That’s more than just a safety risk. It has a critical impact on California’s residents and real estate market. […]

Why You Need a Real Estate SEO Expert



You’re a real estate agent. And you’re good at your job. You know houses and commercial buildings like you built them yourself–and more importantly, you know how to sell them to even the most skeptical customer. But when it comes to search engine optimization, it’s like you’re selling your first house–you’re eager and untested and […]

3 of the Best Smart Home Tech Companies of 2019



Today’s smart home technology is more than just a cool trick. It’s a major draw for your potential clients. Imagine being able to check your home security from work, or handle a water leak while on vacation, or even just turn out the lights without getting out of bed. A smart home can do all […]

The stREITwise Platform Brings Real Estate Investment to All



Real estate investment is serious business. You need a solid partner to help you manage your property portfolio and aid in making the hard decisions when it comes to development and investment strategies. Accessibility to quality real estate investment trusts can often be an issue, thanks to over-priced REIT platforms with excessive fee schedules. That’s […]

Smart Tech for Tomorrow: The 3 Devices You Need in Your Smart Home



Generations past had dreams of flying cars, but the future is a strange, wonderful place. Sure, we don’t have flying cars, but you can find the first 18 digits of pi or turn on disco lighting with just the sound of your voice. Sounds like magic, doesn’t it? It’s not magic, it’s technology. And you […]

Real Estate Lead Generation for the Digital Age: Newest Trends



Real estate lead generation is a major component of any realty business. Working in the real estate industry requires you to source leads to generate as much business as possible, and with the real estate industry such a crowded, competitive field, you need to find innovative methods for finding and following up on those leads. […]

Facebook Real Estate Advertising: Tips and Tricks



Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]

SEO for Real Estate Pros: How to Grow Your Digital Footprint



Real estate’s a competitive line of work. You need every single advantage you can get if you want to stand out from the crowd. Search engine optimization is one of the best ways to do that, and using SEO for real estate marketing online can help your realty business reach new heights when it comes […]