About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

VR in Real Estate? It’s Closer Than You Think

Virtual reality is often the subject of lots of science-fiction speculation. Today, VR is often in entertainment news thanks to commercially available products, but these are often seen as little more than expensive toys. Yet more and more evidence is pointing towards how VR may intersect with the real estate industry, and not in decades

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Mobile Apps Perfect for Real Estate Professionals

The world of real estate is constantly evolving – and sometimes it seems like new technologies spring up overnight! Nowhere is this truer than it is when it comes to the mobile software app environment. There are dozens, if not even hundreds, of great mobile apps that can help real estate professionals transform their business

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How AI is Revolutionizing the Real Estate Market

Time marches on, and so does the sophistication of the technologies we use in our everyday lives like AI. Whether they’re for personal use or those we leverage in our professional endeavors, new software technologies like artificial intelligence are getting smarter, stronger, and more ubiquitous every day.  The real estate industry is no exception, either

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Everyday Tools and Software Realtors Need to Use

Real estate professionals lead busy lives, so finding better and more efficient ways to do everything you do on a daily basis is always important. Without a doubt, some of the best methods for injecting lots of more organization and effectiveness into how you do business involve leveraging many of the great software tools that

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Leading Real Estate Agents Use Semrush To Direct Traffic to Their Site

Identifying the best SEO platform for your real estate agency or brokerage business can be daunting. Sorting through different providers and going through multiple demos is no fun. Still, you have to be intentional about choosing an SEO platform to pick the right one. Follow these steps to pick the right tool. List down your

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How Important Is Your Real Estate Database

Real estate agents have no end of tools they can use to help manage their business. One of them is your database, but how powerful a tool is it, really? The truth may surprise you. Here’s why maintaining a real estate database is so crucial to the success of your real estate career. What Real

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What Is Retargeting and How Does It Work?

In the business world, retargeting is a digital marketing technique that uses sophisticated methods for increasing your brand exposure to anyone who has visited your website in the past. Thanks to a combination of web coding and related automated technologies, retargeting tracks visitors once they leave your site and then serves targeted ads to those

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Leveraging SEO for Realtors into Greater Success

If there’s one thing that’s undoubtedly true, it’s that real estate is intensely competitive. Carving out your own niche means using each and every tool at your disposal, and one of the best ways to do so is through search engine optimization. If you’re looking to build your own real estate business, you need to

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The Most Effective Modern Real Estate Marketing Technologies

The world of real estate has always had a heavy reliance on adopting new technologies to remain competitive in a crowded market. This hasn’t changed at all – in fact, today’s technologies offer dozens of excellent opportunities for real estate agents looking to grow their business. Here’s a collection of some of the best and

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5 Social Media Ideas for Real Estate Marketing

In a 2015 study, 81% of millennials ages 25–34, 80% of millennials ages 18–24, and 78% of Generation Xers said that they found their home on a mobile device. A mobile presence is integral for any business, especially real estate companies. Realtors can always leverage mobile marketing through SMS, optimized websites, and mobile apps. With

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