About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

5 Great Tips for Optimizing Your Real Estate Business with Twitter



Twitter has emerged as one of the most powerful social media tools for real estate marketers. This social media platform boasts over 330 million monthly active users (MAUs). 80% of these Twitter users (248 million people) are Millennial’s who are among your top targets. Some of the reasons to use Twitter include: Driving more traffic […]

How Realtors Plan to take advantage of WordPress 5.4



As a realtor, you have to appreciate that most of your target customers are now online. Without a website, it will be hard to showcase your listings to the relevant clients. When building a realtor website, WordPress (WP) should be the first content management system (CMS) in mind. In 2020, WordPress powers 35% of the […]

Real Estate Marketing Trends That Will Shape the Industry in 2020



The real estate market in 2019 was slow and investors hope things will turn out better in 2020. Home prices grew by 3.3%, which was slower than the 5% experienced in 2018.  Investors hope that in 2020, a growing job market and low mortgage rates will boost the housing industry. For your real estate business […]

Smart Home Construction? 5 Smart Ideas to Integrate Into Your New Build



Smart home construction is now a dominant trend in the real estate market. What looked like a fad a few decades back is now a major feature in new home builds and renovations. By 2022, the global smart home market will reach $53 billion. If you want to invest in a new smart home or […]

The Crème De la Crème of Alexa Smart Home Devices



The smart home automation trend continues growing in popularity as homeowners seek comfort, security, convenience and cost-savings from the latest technologies. The International Data Corporation (IDC) forecasts a 16.9% compound annual growth rate (CAGR) in smart home device sales over 2019-2023. While many companies have unique smart home products on the market, Alexa, a digital […]

Crowdfunding for Real Estate: Revolutionizing Property Investment in the 21st Century



Real estate remains one of the most popular and strategic ways for investors to diversify their portfolios. A PWC Global Industry Report forecasts the expansion of the global investable real estate universe. Such growth will come in the backdrop of technology innovation, sustainability, and creative ownership models.  Traditionally, investors had to buy 100% of any […]

Email Marketing For Realtors: A Handy Tool to Rejuvenate Your Real Estate Business



If you are in the real estate business, every New Year presents new opportunities.  For 2020, there’s hope of a Millennial Housing Boom amid growing employment rates, a performing economy, and low mortgage rates. As a realtor, you can cash in on this expected demand for housing through innovative marketing. Email marketing for realtors is […]

The Best International Real Estate Markets to Invest In



International real estate has something for every investor. Here are four of the hottest real estate markets for investors in 2020. It’s a big world out there. Why settle for one small corner of it? Real estate, especially international real estate in the right market, is a standout investment option, both for its value as […]

New Silver A New Era of Real Estate Lending



New Silver, a hard money lender located in West Hartford, Connecticut that specializes in providing lending to real estate entrepreneurs

Smart Home Hubs: Making Your Smart Home Dream a Reality



Smart homes are now a ubiquitous feature in the real estate market. Global estimates for the smart home market by 2022 stands at $53 billion. In North America, more homeowners spend heavily on smart home improvements with spending expected to reach billion by 2022. Smart homes are hot property as home buyers consider benefits of […]