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Digital Age

Omnichannel Marketing for Real Estate Professionals: A Comprehensive Guide

By Ben Shepardson | December 6, 2023
In today's dynamic real estate market, where buyers and sellers are increasingly connected through multiple channels, omnichannel marketing has become an indispensable strategy for success. Omnichannel marketing involves creating a seamless user experience across all touchpoints, ensuring that potential clients receive consistent messaging and branding throughout their journey. Here’s what you should know about this […]
Real Estate Marketing

Navigating the Evolving Landscape: Latest Trends in Real Estate Marketing

By Ben Shepardson | December 5, 2023
The real estate industry is constantly evolving, and so are the marketing techniques used to reach potential buyers and sellers. As technology advances and consumer preferences shift, real estate agents and brokers must adapt their strategies to stay ahead of the curve. Here's a glimpse into the latest developments in real estate marketing techniques that […]

Real Estate SEO Best Practices for 2024: How To Dominate the Online Landscape

By Ben Shepardson | November 28, 2023
In the ever-evolving realm of real estate, the significance of a robust online presence and effective SEO strategies cannot be overstated. As the competition intensifies, real estate agents and brokers must prioritize their digital footprint to attract potential clients and drive business growth. With 2024 approaching, staying ahead of the curve in SEO practices is […]
Technology Insider

PropTech Boom: A Disruption to the Housing Market

By Ben Shepardson | November 15, 2023
PropTech, or property technology, is a rapidly growing industry that is transforming the real estate market in ways that, frankly, are mindblowing. PropTech startups are using technology to disrupt traditional real estate practices and make the home buying and selling process more efficient, transparent, and affordable for consumers. Here’s what you should know about how […]
Real Estate CRM

How CRMs Can Help Real Estate Professionals Market Their Services

By Ben Shepardson | November 10, 2023
As a real estate professional, you need the best tools at your disposal for marketing your services. Customer relationship management (CRM) software is one of the most powerful of these tools. CRMs are invaluable because they allow agents to track leads, manage contacts, and automate tasks, which can free up time to focus on marketing […]
Video Marketing

Understanding the Power of Real Estate Video Marketing

By Ben Shepardson | November 1, 2023
The real estate industry is a highly competitive market, and video marketing has emerged as a powerful tool to help realtors stand out from the crowd. With the increasing popularity of social media platforms and the ease of sharing videos online, leveraging the power of video has become essential for real estate professionals. In this […]
Industry Technology

Samsung's New Matter Smart Technology Standard: What It Means for Real Estate Agents

By Ben Shepardson | October 20, 2023
Samsung's new Matter smart technology standard is a major step forward for the smart home industry. This unified standard makes it easier for different smart home devices to work together seamlessly. This can make smart home technology more integrated, streamlined, and accessible to consumers - and that’s a major potential boon to real estate professionals. […]
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