About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

21st Century Real Estate: Better Marketing Through Technology



Real estate marketing has evolved as time goes on, incorporating new and emergent processes and technologies as they are developed. Today, as we squarely inhabit the 21st century and all the technological innovations they bring, modern marketing solutions provide additional opportunities for realtors to market their businesses. here are just a few of the most […]

Picking the Best Lighting Control System for Your Smart Home



Smart technology means it’s easier than ever to create the perfect home environment you want, right at the swipe of a touchpad. One of the most fun and effective ways you can do this is by linking your home’s lighting to your smart network. But this process isn’t just getting one or two smart bulbs […]

The Home Control App: One-Stop Smart Home Management



Smart devices are everywhere nowadays. It goes much further than just the virtual assistant built into your mobile phone; just about every home appliance comes in some flavor of WiFi-enabled, capable of being integrated into a smart home network. From home entertainment systems and light bulbs to thermostats and even toasters, the possibilities are endless! […]

5 Great Tips for Optimizing Your Real Estate Business with Twitter



Twitter has emerged as one of the most powerful social media tools for real estate marketers. This social media platform boasts over 330 million monthly active users (MAUs). 80% of these Twitter users (248 million people) are Millennial’s who are among your top targets. Some of the reasons to use Twitter include: Driving more traffic […]

How Realtors Plan to take advantage of WordPress 5.4



As a realtor, you have to appreciate that most of your target customers are now online. Without a website, it will be hard to showcase your listings to the relevant clients. When building a realtor website, WordPress (WP) should be the first content management system (CMS) in mind. In 2020, WordPress powers 35% of the […]

Real Estate Marketing Trends That Will Shape the Industry in 2020



The real estate market in 2019 was slow and investors hope things will turn out better in 2020. Home prices grew by 3.3%, which was slower than the 5% experienced in 2018.  Investors hope that in 2020, a growing job market and low mortgage rates will boost the housing industry. For your real estate business […]

Smart Home Construction? 5 Smart Ideas to Integrate Into Your New Build



Smart home construction is now a dominant trend in the real estate market. What looked like a fad a few decades back is now a major feature in new home builds and renovations. By 2022, the global smart home market will reach $53 billion. If you want to invest in a new smart home or […]

The Crème De la Crème of Alexa Smart Home Devices



The smart home automation trend continues growing in popularity as homeowners seek comfort, security, convenience and cost-savings from the latest technologies. The International Data Corporation (IDC) forecasts a 16.9% compound annual growth rate (CAGR) in smart home device sales over 2019-2023. While many companies have unique smart home products on the market, Alexa, a digital […]

Crowdfunding for Real Estate: Revolutionizing Property Investment in the 21st Century



Real estate remains one of the most popular and strategic ways for investors to diversify their portfolios. A PWC Global Industry Report forecasts the expansion of the global investable real estate universe. Such growth will come in the backdrop of technology innovation, sustainability, and creative ownership models.  Traditionally, investors had to buy 100% of any […]

Email Marketing For Realtors: A Handy Tool to Rejuvenate Your Real Estate Business



If you are in the real estate business, every New Year presents new opportunities.  For 2020, there’s hope of a Millennial Housing Boom amid growing employment rates, a performing economy, and low mortgage rates. As a realtor, you can cash in on this expected demand for housing through innovative marketing. Email marketing for realtors is […]