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  • Google Adsense
    Google

    Google AdSense - How to Use It on Your Real Estate Blog

    By Ben Shepardson | September 29, 2022
    Your real estate blog is one of the greatest marketing tools you have at your disposal. A high-quality blog that hosts great content helps lead to conversions as part of your marketing funnel, turning leads into clients. Naturally, you invest a lot of resources into your blog. But did you know that your blog site […]
    YMYL On Page SEO
    Google

    How the YMYL Change Will Affect Real Estate Bloggers

    By Ben Shepardson | September 26, 2022
    There are no two ways about it - being a successful real estate professional means marketing yourself and your services. Today, that means cultivating a strong and effective online presence, as almost all house hunters begin their search efforts online, according to the National Association of Realtors. In other words, you need to create well-crafted […]
    Grammarly
    Real Estate Marketing

    How to Effectively Use Grammarly on Your Real Estate Blog

    By Ben Shepardson | September 19, 2022
    Communicating your ideas online is a crucial skill to have. Clarity helps get your message across as successfully as possible, after all! Yet not everyone is an accomplished writer – sometimes a little help is in order. Cloud-based writing assistant Grammarly is one online service that provides that immediate help. It’s aided millions of people […]
    Real Estate Trends
    Real Estate Marketing

    Real Estate Market Trends for Fall 2022

    By Ben Shepardson | September 16, 2022
    So far, 2022 has been a year of ups and downs for the real estate market. Historically low-interest rates on mortgages led to borrowers being able to afford much larger loans than ever before, which was a good thing as median home prices were going through the roof due to a combination of low availability […]
    social media traffic
    Social Media

    Real Estate Bloggers: How to Generate Traffic Through Social Sharing

    By Ben Shepardson | September 14, 2022
    In today's world, blogging is an essential tool for building organic traffic to your website. Still, there's no reason to stop there. More than 7 in 10 Americans use social media daily, which is easy to integrate with your blog. Without a clear social media strategy, you're missing out on a lot of potentials. Here's what real […]
    ai text to image
    Real Estate Marketing

    How to Use AI Text to Image Generators for Real Estate

    By Ben Shepardson | September 14, 2022
    Marketing your real estate business is a major endeavor. It takes time, energy, and other resources to do it right, and because of how interconnected the world has become, much of real estate marketing today takes place in online environments. In fact, a whopping 97 percent of buyers used the internet for house hunting in […]
    real estate influencer
    Advertising, Real Estate Marketing

    Why You Should Follow Real Estate Influencers Online

    By Ben Shepardson | September 13, 2022
    The age of the Influencer is upon us. With social media’s reach growing ever farther – 4.7 billion people use it around the world as of July 2022 – it’s become increasingly common that individuals with large social media followings can impact whole markets and industries with just a word to their followers.  Many companies […]
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