About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Thinking of Sprucing Up Your Home? Try Automated Lighting Control Systems



Your home is a sanctuary where you retreat after a tiring day. It is the perfect getaway from the hustle and bustle that is life. Little wonder then that homeowners go to great lengths to improve their homes.  In 2018, home improvement expenditure in the U.S amounted to about $394 billion.  When sprucing up your […]

5 Ways to Redefine Your Home with Cutting Edge Technology



As a homeowner, you are always on the lookout for new ideas to improve your living space. From entertainment, décor, security, convenience, energy efficiency, safety to wellbeing, there are a lot of areas you can improve using the latest technology. Automation has emerged as one of the most popular home improvement ideas. If you want […]

5 Effective Real Estate Marketing Ideas for 2019



When it comes to real estate marketing, you must employ tactics that will help you enhance your online presence and stand out from the rest. According to a report by the National Association of REALTORS, social media was cited as the best source of generating quality leads, followed by multiple list service websites. The popular […]

How to build your Real Estate Facebook Page



With more than 2.41 Billion monthly active users, almost everyone is on Facebook. If you have a Facebook business page for your real estate and you’re posting content, that’s great. How do you stand out from the rest? For you to build your real estate page, you’ve to be creative and attract real engagement and […]

Text Messaging Marketing: Unlock the Potential of your Realtor Business



The real estate industry is one of the most competitive sectors of the economy. As a realtor, you have to adopt the best marketing tactics to stay visible to potential leads. Text messaging is one of the most effective marketing strategies, albeit a highly overlooked one. The rise of technologies such as social media, chatbots, […]

Landlord Bookkeeping Software: Unlocking Potential of Your Investment



Bookkeeping is a critical process for the success of your rental property business. It helps you take charge of factors contributing to your ROI. Such factors include cash flow, rental payments, tax issues, property management expenses, among others. As your real estate portfolio grows, you will need to upgrade your bookkeeping processes.  If you own […]

Demystifying Home Automation Kits for the Modern Homeowner



The modern homeowner has moved beyond décor aesthetics to tech-based home improvements. Home automation is one of these trending tech-based ideas today.  Home automation kits give you control over multiple devices in your home via a mobile device. From the thermostat, security system, alarms, lighting, access doors, entertainment system to sprinklers, you can now control […]

What to Look for in the Best Real Estate Software



Digital technology has made the idea of a paperless office a reality. In the real estate industry, more agencies now use online platforms to promote their listings. However, digital platforms and walk-in customers still generate a lot of work that requires paperwork. This affects efficiency and productivity at your real estate agency. Luckily, you can […]

Landlord Cloud Services: Redefining Property Management Today



Are your property’s management needs causing you sleepless nights? Do you wish you had an easier way to handle all landlord tasks? If your answer is yes, it is time to explore cloud-based landlord services. Property remains one of the most viable investment options across the world. The demand for housing keeps rising as Millenials […]

Top 10 Reasons Real Estate Agents Should Own Their Own Domain Name



Real estate remains one of the most lucrative sectors in the global economy. In 2018, 5.5 million existing homes were sold in the U.S.  A recent report by Institutional Real Estate, Inc. (IREI) says apartment construction is at its highest level in 20 years. Taking Your Business Online The numbers are good, however, this is […]