About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Smart Tech for Tomorrow: The 3 Devices You Need in Your Smart Home



Generations past had dreams of flying cars, but the future is a strange, wonderful place. Sure, we don’t have flying cars, but you can find the first 18 digits of pi or turn on disco lighting with just the sound of your voice. Sounds like magic, doesn’t it? It’s not magic, it’s technology. And you […]

Real Estate Lead Generation for the Digital Age: Newest Trends



Real estate lead generation is a major component of any realty business. Working in the real estate industry requires you to source leads to generate as much business as possible, and with the real estate industry such a crowded, competitive field, you need to find innovative methods for finding and following up on those leads. […]

Facebook Real Estate Advertising: Tips and Tricks



Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]

SEO for Real Estate Pros: How to Grow Your Digital Footprint



Real estate’s a competitive line of work. You need every single advantage you can get if you want to stand out from the crowd. Search engine optimization is one of the best ways to do that, and using SEO for real estate marketing online can help your realty business reach new heights when it comes […]

Social Media for Real Estate: The Best Short Tips to Grow Your Brand



Real estate marketing can be tough. There’s a wide field to cover, and lots of competitors out there. But there are a number of excellent methods for standing out from your rivals. Using social media for real estate marketing is one such strategy, and it’s one that works wonders. Here’s a collection of short tips […]

Real Estate Marketing Trends Taking Off in 2019



Marketing and advertising trends change all the time — often seemingly moment-to-moment. The world of real estate is no different. In fact, there are some major real estate marketing trends that have already taken off, positioning themselves to make 2019 a very interesting year for real estate professionals. Here are some of the most noteworthy […]

Why Smart Homes Are Attractive to Millennials



New generations around the world are naturally attracted to cutting-edge technologies. Millennials are especially at home when it comes to being early adopters of new tech, and nowhere is that trend more prevalent when it comes to how smart homes are attractive to Millennials. There’s a good reason for that, and it’s simple: Millennials are […]

Blockchain Real Estate: Building a Real Estate Market Revolution



If there’s one basic truth when it comes to the real estate markets, it’s that there are some major flaws. Transaction processes, in particular, are both incredibly inefficient and needlessly expensive, creating all too many instances where real estate ownership is effectively inaccessible to far too many. Yet there are solutions to these issues. Blockchain real estate applications […]

Using Instagram Real Estate Marketing to Grow Your Business



Using social media to promote your business is an excellent marketing strategy in today’s interconnected world. This is especially true if you have your own real estate business. But it’s sometimes difficult to know how to use each different platform, as they all have various strengths and weaknesses. Here’s how you can use Instagram real […]

Growing Your Realtor Business: Creative Ways You May Have Missed



Growing your realtor business can be challenging sometimes. It often feels like every other real estate company out there has already figured out the best methods and practices for expanding their own reach, making it seem like you’ve been left in the dust. It’s enough to make you pull your hair out in frustration! But […]