Lead generation is one of the topics any journalist can bring up that will tweak the ears of real estate agents, and used car salesmen for the matter. Leads are to sales people as ink is to newspapers. ‘Well, sort of. Market Leader Inc., a company heavy into making things that can help brokers, has entered into the “software as a service” (SAAS) realm. Check it.
RealEstate.com Cashes Out for $8.2 Million
In technology news, Market Leader, an online marketing and technology company, has just acquired RealEstate.com for $8.25 million. The deal included the RealEstate.com domain, website, the network, some 250 + brokerages who participate, patents, and many other domain names, according to the news.