In technology news, Market Leader, an online marketing and technology company, has just acquired RealEstate.com for $8.25 million. The deal included the RealEstate.com domain, website, the network, some 250 + brokerages who participate, patents, and many other domain names, according to the news.
In earlier news, Market Leader acquired mobile SAAS platform kwky, as well as SharperAgent, a suite of marketing tools. Founded in 1999, Market Leader's 2011 profits so far in 2011 seem pretty astounding. If growth is an indicator of potential and future success at all, the company's 60,000 users indicate the online service is a player to contend with. Ian Morris, CEO of Market Leader, had this to add:
"We believe Market Leader is in a unique position to put this high potential website to work for the thousands of brokerage companies and agents who depend upon us for high quality software and performance marketing solutions. We are committed to helping our customers meet engaged home buyers and sellers, and RealEstate.com will help us meet the rapidly growing demand for our services while at the same time lowering our costs to deliver them."
With agents and agencies underwater themselves in this economic situation, lead generation like Market Leader is intent on providing is quite literally gold.
For more information about this acquisition, please visit Robin Wauters' article on TechCrunch, or consult the original press release here.