Who’s Dominating the Online Space in Your Market? Here’s How to Find Out.

Online competition is not as obvious. There are several facets to internet marketing, and unless you are putting yourself in the driver’s seat as a buyer or seller, or are scouring the internet in search of your competition, you probably don’t know who is

Top 10 Great Ideas To Improve Your Real Estate Online Marketing

Online marketing strategies are becoming increasingly important for companies looking to maintain a better relationship with their customers and stakeholders. This is true of all companies, large and small, and especially so in the real estate industry, where the World Wide Web has become an absolutely essential component of business marketing.

Century 21 Realty Goes Social with The Sims this Christmas

The Century 21 real estate firm has taken a novel approach to online marketing, advertising its brand on the popular Facebook game The Sims Social over the festive season.

Get Your Red Hot Market Leader Online Leads

Lead generation is one of the topics any journalist can bring up that will tweak the ears of real estate agents, and used car salesmen for the matter. Leads are to sales people as ink is to newspapers. ‘Well, sort of. Market Leader Inc., a company heavy into making things that can help brokers, has entered into the “software as a service” (SAAS) realm. Check it.

Creating a Strong Online Reputation

Before you start reading this article, I want you to go to Google, type in your name, and hit Search. Take a look at the first page of results, and the following: Is each listing in the first ten results about you? Do the listings about you have any negative information such as bad ratings

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Roost – A Home For Your Social Media Campaign

As a real estate professional, you are a unique individual. On one hand you’re selling a product – a home – but in reality, at the end of the day, what you are selling is yourself. Your business, and more importantly, your reputation, should be built on trust. One very efficient and cost effective way

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4 Steps to Improve Your Online Presence

When a potential client “Google’s” you, what will be their first impression? Does your online presence match your desired business face? Is your storefront nice enough to showcase the expertise treasures inside? Are you in a good neighborhood on the web? For Realtors there is no more important branding tool than a fantastic online footprint.

RealtyBizNews: Real Estate Marketing & Beyond