Real Estate Marketing & Beyond

Marketing Insider

20 Ways To Build A Strong Online Real Estate Presence

By Ben Shepardson | May 11, 2023

Google, Real Estate Marketing

Who’s Dominating the Online Space in Your Market? Here’s How to Find Out.

By Meghan Zuvelek | August 10, 2017

Online competition is not as obvious. There are several facets to internet marketing, and unless you are putting yourself in the driver’s seat as a buyer or seller, or are scouring the internet in search of your competition, you probably don’t know who is

Real Estate Resource, Real Estate Technology

Top 10 Great Ideas To Improve Your Real Estate Online Marketing

By Guest Author | March 29, 2013

Online marketing strategies are becoming increasingly important for companies looking to maintain a better relationship with their customers and stakeholders. This is true of all companies, large and small, and especially so in the real estate industry, where the World Wide Web has become an absolutely essential component of business marketing.

Featured News, US Real Estate

Century 21 Realty Goes Social with The Sims this Christmas

By Mike Wheatley | December 19, 2012

The Century 21 real estate firm has taken a novel approach to online marketing, advertising its brand on the popular Facebook game The Sims Social over the festive season.

Brokerage, Featured News, US Real Estate

Get Your Red Hot Market Leader Online Leads

By Phil Butler | August 25, 2012

Lead generation is one of the topics any journalist can bring up that will tweak the ears of real estate agents, and used car salesmen for the matter. Leads are to sales people as ink is to newspapers. 'Well, sort of. Market Leader Inc., a company heavy into making things that can help brokers, has entered into the "software as a service" (SAAS) realm. Check it.

Featured News, Real Estate Resource, Real Estate Technology, SEO, US Real Estate

Creating a Strong Online Reputation

By Kristi Hines | November 7, 2011

Before you start reading this article, I want you to go to Google, type in your name, and hit Search. Take a look at the first page of results, and the following: Is each listing in the first ten results about you? Do the listings about you have any negative information such as bad ratings […]

Real Estate Marketing, Real Estate Technology, Social Media, US Real Estate

Roost - A Home For Your Social Media Campaign

By Anita Cooper | October 18, 2011

As a real estate professional, you are a unique individual. On one hand you’re selling a product - a home - but in reality, at the end of the day, what you are selling is yourself. Your business, and more importantly, your reputation, should be built on trust. One very efficient and cost effective way […]

Coaching, Featured News

4 Steps to Improve Your Online Presence

By Glenn Gutierrez | January 12, 2011

When a potential client "Google's" you, what will be their first impression? Does your online presence match your desired business face? Is your storefront nice enough to showcase the expertise treasures inside? Are you in a good neighborhood on the web? For Realtors there is no more important branding tool than a fantastic online footprint.

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