Real Estate Marketing & Beyond

Brokerage, Featured News, US Real Estate

Get Your Red Hot Market Leader Online Leads

By Phil Butler | August 25, 2012

Editorial Insider, US Real Estate

A Big Hint for Brokers: Being a Digital Tycoon

By Phil Butler | June 28, 2012

Wake up, Take over the US or world real estate market online! I have scrutinized hundreds of real estate brokerages online now. Offering slicing constructive criticisms this last year, giving examples of "how to", even barbequeing a few impertinent old school practitioners, all these genuine efforts have only showed moderate successes. Some nice emails, sincere questions about how to make things better for broker and client, but still the home buyer or seller has little or no great representation online. And forget about mobile.

Real Estate Resource, US Real Estate

Is Your Agency Digital Savvy? Test Your Social IQ

By Phil Butler | June 23, 2012

So you want to be the best at what you do? For real estate agents and brokers, there's maybe no more crucial skill or tool set a professional can garner these days than real cutting edge social engagement. In case you ever wondered if the web would become more powerful than radio or TV, if the passing fad of social business would pass, your questions have already been answered.

Featured News, US Real Estate

iPhone Crowd to Pass Phoenix By: Due to Mediocrity

By Phil Butler | June 13, 2012

Continuing the series of digital real estate companies visible via the web, today we focus on Phoenix, Arizona. In the past, evaluations of cities like Chicago and Pittsburgh have revealed a virtual technology gap where real estate professionals engage for their clients and constituents online. Let's take a brief look at what home buyers and sellers can expect if looking in Phoenix.

Real Estate Resource, US Real Estate

Tweetin’ Your Home: the New Way to Buy and Sell Property?

By Mike Wheatley | March 16, 2011

One of the most popular social classified services, ilist.com has come up with a novel new application for sellers and buyers to get their properties and intentions noticed online – by tweeting their listings on the ever-popular twitter.com website. The new application, micro.ilist.com, pulls all of the listings on the ilist website and automatically tweets them for the world to see. It then matches people who want to sell with people who want to buy.

Coaching, Featured News

Filling Your "Sales Funnel" With Social Engagment

By Joe Spake | January 17, 2011

While you wait on that next family to arrive for their home tour, you may as well become an Internet engagement guru. By using the social media channels properly, real estate brokers and other professionals can optimize every lead, and more importantly every sale. Cold calls are out, social engagement is in.

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