5 incredibly obvious ways that real estate brokers use demographics wrong

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area? What it really comes down to at the end of the day

Read More »

How to Build Trust in your Brand

There was a time when the decision to do business with someone was based on the number of known options and the availability of information about that person or company. If you saturated your local market with advertising, or if you were the only game in town, there was a pretty good chance that you

Read More »

Trust: A Professional’s Only True Ally

Trust in any line of business is absolutely fundamental to long term success. Anyone who does business successfully, already knows this. Somehow though, our human frailties and other causes can condemn us to failure. A few stories from recent news illustrate this painfully. One in particular, a Daily Mail piece from today, shows all to

Read More »

RealtyBizNews: Real Estate Marketing & Beyond