It’s safe to say that in 2022, digital marketing should be an integral part of your real estate marketing strategy. According to the recent Home Buyers and Sellers Generational Trends Report published by the NAR, all generations of home buyers use online search tools to begin their home search. This is a big departure from how people used to look for homes at their local real estate office. Now more than ever, it’s important that agents and brokers alike focus on how to effectively use digital marketing for real estate.
This fact is not lost on most agents. Many agents want to develop a solid digital marketing strategy but are struggling to adapt to real estate marketing trends being employed by top agents. If you visit website and read this article, you will learn how to use digital marketing to help you build your real estate business.
Simply put, digital marketing is a way for businesses to promote their brand to potential customers via the internet. Under the umbrella of digital marketing are some common types of marketing you may have heard of. These include:
These are examples of some of the common types of digital marketing for real estate agents being used in 2022.
According to this digital marketing for real estate pdf released by the NAR, 90% of home buyers searched online during their home buying process. According to data from Google trends, people searching for the keyword ‘homes for sale’ has quadrupled since 2004. At this point, digital marketing needs to be a core component of your promotional strategy as a real estate agent. If not, you’re missing out on a huge portion of potential leads and referrals that are you using the internet to buy and sell their homes.
So many agents want to improve their digital marketing strategy, but they just don’t know where to start. Here are 5 tips that will improve your digital marketing strategy starting today:
It’s been estimated that 53% of all website traffic originates from search engines. Search engine optimization (SEO) is the process of optimizing your website for search engine traffic. This includes performing thorough keyword research, creating a detailed keyword strategy for the website, and writing website content around that keyword strategy. It also includes making sure your website loads quickly and looks good on mobile devices. Lastly, it includes building backlinks to your website from other high authority websites.
The average internet user spends 2 hours and 25 minutes per day on social media. This is a great opportunity for real estate agents to reach their local audience. By posting your content and listings on popular social media websites, you can build your brand and establish credibility locally. Whatever content you're producing as a real estate agent, make sure you're sharing that content on social media.
Email marketing is a powerful tool for real estate agents to drive new business. You can do this by creating a simple monthly newsletter using your blog content. You could take it a step further by sending customized listing and market reports to clients. Email marketing is a personalized way you can sell your expertise and move your clients to action.
In conclusion, real estate digital marketing has revolutionized the way agents, buyers, and sellers interact. When used properly, real estate digital marketing allows agents to reach a much wider audience and be more targeted and personalized with their marketing message. It’s also more cost-effective than traditional forms of print and television advertising. If you focus your real estate digital marketing strategy on the points discussed above, you’ll be set up to win in 2022 and beyond.
Zach Parker is the writer of The Real Estate Digital Age, Teaching Realtors the art of Digital Real Estate Marketing at Realty Biz News Real Estate Marketing & Beyond