Real Estate Marketing & Beyond

SEO, US Real Estate

Getting the Most Out of Website Content

By Joe Heath | July 31, 2012

SEO, US Real Estate

Content is King in Terms of SEO

By Joe Heath | July 24, 2012

Quality content on your web site will never hurt you, and since the release of Google’s latest Penguin algorithm, it’s probably even more important now more than it ever has been before

Advertising, Real Estate Technology, SEO, US Real Estate

Blog Categories Matter on a Real Estate Website

By Joe Heath | July 5, 2012

If you have a real estate blog, you already know that frequent posting is critical in order for that blog to be successful. And because you should be posting new real estate blogs every day, it doesn’t take long before each of your posts get buried behind newer content or archived into organized folders, usually by month.

Real Estate Technology, Realtors, SEO, US Real Estate

Reasons to Take Advantage of Guest Blogging Opportunities

By Joe Heath | July 3, 2012

As a real estate agent, you don’t need me to tell you how hectic your schedule can get. With the constant phone calls, home showings, open houses, and managing all your client needs, adding anything else to the “to-do” list might seem unlikely at this point.

Real Estate Technology, SEO, US Real Estate

Disadvantages to Real Estate SEO

By Joe Heath | June 26, 2012

Many tech-savvy real estate agents know there are advantages to search engine optimization. Whether they’ve only heard of the term “SEO” or actually taken the time to read a little bit about how search engine optimization works, there’s little argument about how putting effort into web marketing will benefit your real estate business long-term.

Advertising, Real Estate Technology, SEO, US Real Estate

SEO for Realtors at a Glance

By Joe Heath | June 19, 2012

Many real estate agents out there have at least heard of the term “SEO,” but the number of agents who fully understand the meaning is few and far between.

Real Estate Technology, Realtors, SEO, Social Media, US Real Estate

20 Content Creation Ideas for your Real Estate Blog

By Joe Heath | May 17, 2012

Marketing your business is an ongoing process that involves a ton of thought and creativity. The content you post on your real estate blog or share on Facebook and Twitter must be timely, informative, precise and significant enough for home buyers and sellers to want to come back to your page.

Real Estate Technology, Realtors, SEO, US Real Estate

Use Caution When Optimizing Your Real Estate Website

By Joe Heath | May 1, 2012

Having a business account on Elance, which I rarely use, I often see job postings from real estate agents and real estate companies looking for search engine optimization. I’ll read through lengthy job descriptions and they always seem to end the same way: “I want to rank #1 on Google for all of my keywords and search terms!”

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