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Advertising, Marketing Insider

How to Manage an Online Audience with Advertising Banner Ads

By Ben Shepardson | December 1, 2022
Digital marketing is all about using content to drive traffic to your website. It's a well-known strategy in the world of real estate, as so much of a real estate professional's brand growth and awareness is sourced from online environments. Today, developing leads means using digital tools to do so, whether it's through sending emails […]
real estate ads
Advertising

Running Real Estate Ads That Deliver Results

By Ben Shepardson | November 22, 2022
When it comes to real estate ads, it's important to keep up with the latest trends in marketing and to make sure your ads are reaching the right audience. A well-written real estate ad that includes the right information can go a long way toward landing potential clients while minimizing wasted time and money on […]
real estate influencer
Advertising, Real Estate Marketing

Why You Should Follow Real Estate Influencers Online

By Ben Shepardson | September 13, 2022
The age of the Influencer is upon us. With social media’s reach growing ever farther – 4.7 billion people use it around the world as of July 2022 – it’s become increasingly common that individuals with large social media followings can impact whole markets and industries with just a word to their followers.  Many companies […]
real estate ads
Advertising

Why Real Estate Agents Should Advertise Their Listings Online

By Ben Shepardson | August 17, 2022
It's no secret that we're in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%? That means that nearly a third of all real estate agents don't have the central piece of their online marketing strategy. If you don't have your […]
print advertising statistics
Advertising

Print Advertising Does it Matter for Real Estate Agencies

By Mihaela Lica Butler | June 24, 2022
Advertising is an essential component of a solid marketing strategy, and since marketing is about building trust, you should give advertising the same consideration. And sure, you already invest in digital ads, but are you still advertising in newspapers and magazines, and is print advertising still viable for real estate? Global Ad Spending Statistics According […]
Made for TikTok
Advertising

Discover Advertising Strategies That Work With Made for TikTok

By Mihaela Lica Butler | June 13, 2022
Made for TikTok is "a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally."
Billboard Advertising
Advertising

How Can Real Estate Brokers Take Advantage of Billboard Advertising?

By Al Twitty | June 3, 2022
As online advertising options proliferate regularly, many believe that traditional OOH marketing methods have fallen by the wayside. But, this isn’t true for classics like billboard advertising, especially in the real estate industry. Billboard ads are an effective and trusted method of attracting new consumers who wish to purchase new listings or sell existing ones. Here’s how real estate […]
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